Social Media Specialist
Los Angeles, CA, US
Social Media Specialist with 4 years of experience in crypto & startups, focused on GTM strategy & data-driven growth.
Salary
USD 90,000 – 110,000
Re
Dec 2023 — Jan 2026
Developed and executed social media strategy for a 100K+ follower DeFi protocol on X, LinkedIn, Discord, and Medium. Led GTM strategy for multi-platform product launches generating 505K+ impressions and 22.6K+ engagements. Ran influencer/creator outreach, managed paid acquisition campaigns on X Ads and Google Ads, hired and managed a team of 5 interns and a community manager, and coordinated co-marketing campaigns with 10+ ecosystem partners.
Mythos Studios
Oct 2022 — Sept 2023
Monitored 100 NFT influencers and onchain wallet activity using Nansen. Reported social media and website analytics using Brandwatch, Google Analytics, and SimilarWeb. Performed QA testing on virtual art gallery/auction website and conducted market research on 100+ NFT and crypto projects.
GROW Design and Development (Growdnd)
Mar 2022 — Sept 2022
Moderated a 5K member Discord community, configured bots, scheduled Twitter content, and built growth partnerships with 20 NFT communities, growing X following by 500 users per month.
COOP Careers
Jan 2022 — Jun 2023
Facilitated 75+ data analytics and marketing presentations on copywriting, Excel, SQL, and SEO to 80+ members. Supervised 3 captains and collaborated on Google Ads materials for a local restaurant.
Riordan Program Alumni Association
Jun 2021 — Jun 2022
Supported 25 marketing campaigns and reported findings to Co-Presidents. Designed 80+ social media graphics using Adobe Photoshop to increase volunteer recruitment.
New Musicals Inc.
Aug 2020 — Jan 2021
Scheduled, wrote copy, and published weekly video musical series on YouTube, Facebook, and Instagram. Edited 7 video projects in Adobe Premiere Pro and maintained a Google Sheets database of 700+ records.
NBCUniversal Media
Sept 2019 — Apr 2020
Collaborated on studio events, drafted and designed 25 corporate communication materials, and analyzed social performance of 5 competitors' Instagram profiles using Excel.
BA · Communication