VP Marketing and Sales
Stokesdale, NC
Fifteen years of B2B marketing and commercial leadership across complex and regulated industries. Career defined by aligning Sales, Marketing, and Operations under a shared operating model. Experience includes designing GTM strategy, implementing RevOps and reporting infrastructure, and leading cross-functional execution with executive stakeholders.
Salary
USD 200,000
Catalyst Power
Dec 2021 — Dec 2025
Architected and scaled Catalyst Power's commercial organization from zero as the company's first marketing hire. Built full GTM engine covering brand, demand generation, ICP strategy, SDR and channel infrastructure, and pipeline architecture. Owned full P&L accountability across a $35mm commercial portfolio, growing from $10mm to ~$35mm projected annual run rate. Designed enterprise GTM framework, installed CRM and commercial data infrastructure, and led OKR setting across Sales and Marketing with weekly C-Suite reporting.
Catalyst Power
Jun 2021 — Dec 2021
Diagnosed nascent commercial operation within first 90 days and presented CEO a three-year GTM strategy covering segmentation, sales architecture, and demand generation. Assumed informal ownership of sales leadership and made the case for unified Sales and Marketing accountability, leading to promotion to VP within six months. Responsible for all Public Relations & Corporate Communications work.
Volvo Group North America
Feb 2019 — Jul 2020
Recruited as a change agent into Aftermarket Parts to lead OEM parts branding and communications across Volvo Genuine Parts and Pure Mack within a $2.3B North American portfolio. Co-designed and led a six-month, $500k campaign to reverse a multi-year radiator sales decline, achieving a 6-point gain. Led digital communications strategy and designed financial incentive programs to drive behavior change across internal and dealer sales teams.
Cross Company
Jul 2012 — Feb 2019
Operated significantly above title in a $100mm–$150mm multi-entity industrial organization, presenting marketing strategy to the Board of Directors annually. Architected the company's first digital and content infrastructure across five siloed divisions. Contributed to scaling a self-funded ecommerce operation from 22 fragmented sites into a consolidated $6mm platform. Recruited 60+ engineers as SMEs, producing two educational posts per week. Owned end-to-end execution of a corporate rebrand across all entities.
Accrinet
Jun 2011 — Jul 2012
Executed multi-channel digital marketing programs (content, PPC, SEO, email, web) across diverse agency clients, building foundational expertise in performance marketing and analytics.
BA