Edward M Hanasik

I’m analytically driven, customer centric and a persuasive storyteller, with a special talent for translating “tech-speak” into compelling outward-facing messaging. Aware that even the soundest marketing strategies will need amending, I know those optimizations are most effective when they are propelled by data-backed decisions. Above all, I find passion and purpose in bringing a brand to life, working with cross-functional teams, and supporting it through the entire product lifecycle, ensuring the intended value lands with the desired impact among the selected audience. Ed Hanasik “Customer experience determines retention, retention determines growth.”