GTM and Ecosystem Operator | Web3 & Fintech
Singapore
GTM and ecosystem operator with 9+ years building and scaling Web3 and fintech platforms from 0→1. Proven track record driving multi-million-dollar partner pipelines, launching ecosystems, and turning early-stage products into commercial traction. Founder of The Block School, a Web3 GTM and strategy consultancy generating $1M+ in cumulative revenue.
GoMining
Sept 2024 — Apr 2025
Owned Bitcoin Finance (BTCFi) GTM and ecosystem strategy end-to-end, positioning tokenised Bitcoin hashrate across DeFi, wallet, and NFT ecosystems. Built a 300+ partner pipeline; closed 5+ integrations and developed $500K+ in qualified BD pipeline within 6 months. Led Solana launch and Magic Eden integration, generating $200K+ revenue, 15% TVL increase, and 1,000+ digital miner sales.
Moledao
Aug 2021 — Jul 2024
Co-built Moledao (Bybit-incubated) from 0→1 across product, community, and GTM. Built channels to 50K+ members. Designed and launched 20+ hackathons and developer bootcamps, onboarding 2,000+ builders and 50+ startups. Established a 200+ partner network. Led GTM for Blockchain for Good Alliance, onboarding Solana Foundation, Harvard Blockchain Club, Aptos, and Aelf.
Sparrow Exchange (acquired by Amber Group)
May 2019 — Sept 2020
Sole marketing hire; built the function from scratch across PR, content, paid media, and events. Grew brand visibility 300% and drove 30% MoM growth in verified users; achieved 50% uplift in CTR through landing page and funnel optimisation.
The Block School
Jan 2019 — Present
Founded and scaled a Web3 GTM and ecosystem consultancy to $1M+ in cumulative revenue. Led GTM strategy, partnerships, and ecosystem growth. Advised on tokenisation and RWA strategy. Designed and delivered IBF-accredited blockchain courses; trained 5,000+ professionals across 300+ sessions. Clients include Bybit, NTUC LearningHub, Singapore Airlines, Great Eastern, ArcadierX, and Lotusia Group.
Tothemoon Exchange (formerly Cryptology)
Aug 2018 — Feb 2019
Promoted from Marketing Manager to Team Lead; managed a 7-person global remote team and external PR agency. Delivered 320% YoY user growth through a full company rebrand, influencer campaigns, and conversion funnel optimisation.
HTX (formerly Huobi Global)
Jan 2018 — Jul 2018
Early global hire during Huobi's international expansion, scaling community reach 500% across Telegram, Reddit, and X. Launched Huobi Talk, a weekly YouTube founder interview series growing to 30K+ subscribers. Led content and operations for major industry events including the 1,500-attendee Blockchain Festival Vietnam.
Baldwin Boyle Shand
Nov 2016 — Jan 2018
Delivered communications strategy and PR campaigns for clients including Tourism New Zealand, Wise, Royal Caribbean, Food Industry Asia, and AIMS APAC REIT.
BA · Communications & New Media
2012 – 2016