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KM

Kala M. Ranganathan

Enterprise Marketing Executive

Austin, Texas

๐ŸŸขAping In

Enterprise marketing executive driving AI-enabled revenue growth for global SaaS and technology platforms. Proven leader in building full-funnel marketing organizations integrating brand strategy, demand generation, and partner ecosystems. Track record of 3xโ€“4x pipeline growth and 135% YoY enterprise expansion across VC/PE-backed and global enterprises.

Skills

Team Building & Leadership9/10
Brand Strategy & Positioning9/10
Channel & Partner Marketing9/10
Demand Generation9/10
Go-To-Market Strategy9/10
Integrated Campaign Management (9/10)Pipeline Acceleration (9/10)Account-Based Marketing (ABM) (9/10)Marketing Analytics (8/10)Content Strategy (8/10)BDR/SDR Alignment (8/10)AI-Enabled Marketing (8/10)Salesforce (7/10)Intent Data (7/10)SEO (7/10)Digital & Paid Media (7/10)Demandbase (7/10)Generative AI (7/10)PR & Analyst Relations (7/10)HubSpot (7/10)

Work Experience

Director, B2B Marketing (Contract)

KerixHealth

Jan 2026 โ€” Mar 2026

Stabilized marketing across two healthcare business units, establishing scalable brand, demand generation, and advocacy programs. Built full-funnel marketing across employers, brokers, physicians, and others. Deployed AI-driven prospecting and data optimization methodologies to improve lead conversion and reduce acquisition waste.

Fractional Marketing Executive

Fractional Marketing Executive (Independent)

Jan 2025 โ€” Present

Advise growth-stage companies on AI-enabled marketing and demand generation. Lead pipeline development and integrated campaigns.

VP / Head of Enterprise Marketing

Zoho

Jan 2020 โ€” Dec 2024

Built enterprise marketing strategy supporting expansion into enterprise segment. Delivered 135% YoY pipeline growth through integrated campaigns. Established outbound BDR function aligning sales and marketing. Built, mentored and led a 10-person marketing team. Defined enterprise category narrative and positioning across a multi-product SaaS portfolio.

Marketing Consultant

Carte Solutions

Jan 2016 โ€” Dec 2020

Delivered messaging, demand generation, and customer advocacy programs for technology companies and nonprofits.

Director, Global Marketing

Rackspace Technology

Jan 2015 โ€” Dec 2016

Led integrated marketing programs driving 120โ€“130% pipeline growth. Executed programs across partner ecosystems including SIs and alliances.

Sr. Director, Global Channel Marketing

Dell Technologies

Jan 2009 โ€” Dec 2014

Built Dell's first global channel marketing communications organization. Developed integrated campaigns across 100K+ global partners including resellers, distributors, OEMs, and SIs. Programs contributed to ~30% of Dell's global commercial revenue.

Education

Southern Illinois University at Carbondale

BS ยท Marketing & Communications