Brandon Echter
Content and Marketing Lead
Brooklyn, NY
Narrative strategist and marketing leader with 15+ years of experience building the content engines that explain highly complex industries and topics like crypto and fintech. Specialist in translating technical and community dynamics into clear-cut, digestible narratives while maintaining high editorial standards.
Work Preferences
Salary
USD 175,000 – 250,000
Skills
Work Experience
Head of Marketing
Halliday
Apr 2025 — Dec 2025
Led the marketing team during a period of transition from protocol-focused startup to product-focused payments platform. Established narrative and editorial framework, including key messaging value props, elevator pitches, content calendar and strategy, comms alongside an external PR firm, and several early marketing initiatives like conference activations and a partner launch.
Senior Content Strategist
Solana Foundation
Aug 2022 — Apr 2025
Head of content team at major crypto L1 nonprofit, building out team of one full-time employee and dozens of freelance contributors. Led marketing initiatives translating complex topics for general audiences, managed the @Solana X account (2m followers), Solana Letter to the Ecosystem newsletter (100k subscribers), web content, and ran campaigns with high-value partners including PayPal USD on Solana launch.
Content Strategist
Solana Labs
Aug 2021 — Aug 2022
Spearheaded content strategy for Solana Labs, informing non-crypto natives about the Solana blockchain and ecosystem by writing articles, conducting interviews, and developing explainers for the general public.
Engagement Editor
Snopes.com
Nov 2019 — Aug 2021
Developed and implemented rapid-response distribution for community of 1.16M+ followers on Facebook, Twitter, and Instagram. Drove the single highest concurrent traffic day in the site's 25-year history during the 2020 presidential debates. Key architect of the 'Snopes Founding Member' and 'Save Our Snopes' fundraising campaigns.
Advisor and Consultant
Consulting
Oct 2019 — Present
Fractional marketing projects including auditing scienceandfilm.org for Sloan Science and Film, editing the DoubleZero crypto startup white paper, reviewing Twitter accounts for Children's Research Institute at UT Southwest Medical Center, and training National Medical Fellowships alumni on social media advocacy.
Digital Managing Editor
Science Friday
Apr 2014 — Oct 2019
Oversaw the website and community of 1.3M+ science enthusiasts for a national public radio show. Managed strategy, budget, content calendar, and three direct-report digital producers. Spearheaded major initiatives including Cephalopod Week. Partnered with development team to secure funding for grants including the Sloan Foundation.
Digital Media Producer
The Moth
Sept 2010 — Mar 2014
Managed and maintained The Moth's digital content on TheMoth.org and social channels, served as in-house video editor, proposed and supervised creation of an internal audio archive making 10,000+ audio files available via the cloud, and maintained internal digital media archive.
Education
Elon University
BA · Media Arts and Entertainment — Broadcast and New Media
? – 2010