Content & GTM Leader · AI-Native
Palo Alto, CA
GTM and content leader. Built marketing functions, narrative systems, and demand engines from zero across seven B2B infrastructure companies. AI-native by practice — I write the high-conviction content; AI scales it across channels and markets. Specialty: turning complex technical workflows into opinionated, differentiated stories that drive pipeline.
Salary
USD 200 – 350
Stackr Labs
Jan 2024 — Jan 2025
Built the GTM and content engine from zero for the SDK launch. Wrote POVs, product narratives, and developer-facing content that drove pipeline at Devcon and ETH Denver. Designed audience segmentation and distribution across SEO, social, and campaign motions.
Fuel Labs
Jan 2024 — Dec 2024
Owned product narrative and launch content for Fuel Ignition Testnet and Points Program. Wrote messaging, landing pages, and cross-functional campaign briefs that activated developers. Set the quality bar across content shipped by the wider GTM team.
Scroll
Jan 2023 — Jan 2024
Owned mainnet launch narrative end-to-end. Wrote POVs, integration stories, and onboarding content that converted ecosystem partners and end users. Set editorial bar and ran the co-marketing pipeline with launch integrations.
Subspace Labs
Jan 2023 — Dec 2023
Built the content and SEO engine from zero for the incentivized testnet. Wrote category-defining POVs that positioned Subspace in modular DA and multichain interop — translating dense protocol mechanics into clear, opinionated stories.
Gnosis
Jan 2022 — Jan 2023
Owned product marketing for Safe Wallet (account abstraction, multi-sig). Translated cryptographic workflows into clear product narratives. Ran flagship hackathons (EthCC, Devcon, ETHDenver) and built the DeFi co-marketing engine.
Taraxa
Jan 2019 — Jan 2022
Founding marketing hire. Built the function and brand from zero. Owned narrative design, PR, investor relations, and TGE content for the Layer-1 launch. Established the voice and editorial standards that scaled across the team.
Akropolis
Jan 2018 — Jan 2019
Founded the content function from day one. Wrote technical narratives that helped define the DeFi yield category early. Built co-marketing partnerships with MakerDAO, dYdX, and leading protocols.
AI-Powered Go-to-Market Strategies
Product Marketing: Meeting Customer Needs
MSc · Marketing
? – 2023
Google Analytics IQ
Scrum