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FP

Freddy Paul

Head of Business Development

Dubai, UAE

๐ŸŸขAping In

Business Development Leader with 8+ years in SaaS and Web3. Specialized in forging strategic ecosystem partnerships, scaling go-to-market strategies, and driving on-chain adoption across EVM-compatible chains, Solana, and emerging L1/L2 networks. Co-founded a fractional BD consultancy serving early-stage Web3 founders, securing partnerships with Altura and top-tier CEX/DEX platforms.

Skills

Go-To-Market (GTM) Strategy & Execution9/10
Pipeline Management & Forecasting9/10
Strategic Partnerships & Alliance Building9/10
SaaS Sales Methodologies (MEDDICC, SPIN, Challenger)9/10
EVM / EVM-Compatible Chain Integrations8/10
KPI, OKR & ROI Analysis (8/10)Lead Generation & Prospect Qualification (8/10)Blockchain Infrastructure (L1/L2 Networks) (8/10)CRM Platforms (Salesforce, HubSpot, ZOHO) (8/10)Contract & Pricing Negotiation (8/10)Relationship Management & Client Retention (8/10)Solana Ecosystem BD & Protocol Partnerships (8/10)Tokenomics, DeFi & Liquidity-Pool Mechanics (7/10)Blockchain SDK/API Integration (7/10)Data Analytics & Dashboarding (Looker, Tableau, BigQuery) (7/10)Developer Onboarding & DevRel Collaboration (7/10)Market & Competitive Intelligence (7/10)NFTs & Smart Contracts (ERC-20, SPL Tokens) (7/10)On-Chain Analytics (Dune, Nansen, Messari) (7/10)AI-Assisted Pipeline Analysis & Outreach Automation (6/10)

Work Experience

Head of Business Development

Altura

Jun 2025 โ€” Present

Forged multi-chain channel partnerships and OEM agreements with tier-1 game studios and L1/L2 networks including Ethereum, Polygon, BNB Chain, Avalanche, Immutable X, and SEI Network, expanding qualified pipeline by 42%. Led ecosystem BD for SDK and API integrations, accelerating developer onboarding across Web3 gaming verticals. Implemented Salesforce and HubSpot CRM dashboards for pipeline KPIs and predictive forecasting.

Co-Founder

TALA Labs

Nov 2022 โ€” Aug 2025

Co-founded a fractional BD consultancy helping early-stage Web3 founders drive ecosystem adoption, token distribution, and revenue across Solana, EVM, and multi-chain environments. Advised 8+ protocols on GTM strategy and fundraising. Secured $50K+ in ecosystem grants and designed cross-ecosystem co-marketing campaigns increasing project adoption metrics by 20%.

Key Account Manager

Dukaan

Sept 2021 โ€” Nov 2022

Managed an enterprise book of business using territory planning and pipeline management, increasing customer lifetime value by 19% via upsell and cross-sell. Negotiated multiyear contract renewals and leveraged Salesforce CRM to improve forecast accuracy by 12% and reduce sales-cycle length by 10 days.

Sr Account Executive

SellerApp

Jul 2019 โ€” Sept 2021

Prospected, qualified, and closed SaaS deals through MEDDICC-based pipeline management, consistently achieving 110%+ of quota and contributing to $100,000 ARR growth. Deployed ZOHO CRM analytics to track conversion rate, MRR expansion, and churn risk.

Sales Associate

Thomson's International Associates

Jun 2015 โ€” Jun 2017

Generated new business and built distributor relationships, driving repeat revenue. Managed end-to-end customer relationship cycles across B2B accounts.

Education

University of Chester

MBA ยท Strategic Planning & Marketing

2018 โ€“ 2019

Bangalore University

BBA ยท Accounting & Marketing

2012 โ€“ 2015