Chief Marketing Officer (CMO)
Full remote
Marketer with a strong track record in crypto and blockchain, from stealth launches to dApp go-to-market. Blends content strategy, social media, and performance marketing to drive user growth and engagement. Known for translating complex technical concepts into clear, compelling narratives. Deep expertise in digital assets, DeFi, and the evolving web3 landscape.
Salary
EUR 40,000
Freatic (founded by a16z)
Jan 2022 — Present
Led stealth-to-launch strategy, crafting brand identity and narrative from the ground up. Supervised public debut generating 118K+ impressions. Launched 3 dApps with NFTs and Time-lock puzzles. Managed onboarding across 80+ Telegram groups. Collaborated with product and tech teams to align messaging and improve UX.
Bybit France
Jan 2021 — Dec 2022
Drove Twitter growth to 1.3M+ monthly impressions. Built Bybit France's Instagram to 13.3K accounts/month with 3.69% weekly engagement rate. Created educational content for the French-speaking crypto community.
Ipsos
Jan 2019 — Dec 2020
Led market research to define TAMs and identify growth segments. Created audience personas based on behavioral insights. Analyzed competitor landscapes and delivered strategic insights through actionable reports.
University of Franche-Comté & University of Montreal
Jan 2009 — Dec 2018
Built and delivered original course material on digital communication. Designed hands-on workshops bridging marketing theory with practical execution. Oversaw student project teams across multiple cohorts.
PhD · Communication
2009 – 2015