Product Marketing | GTM | Growth | Brand Comms
Argentina
Founding marketer specializing in startups. Creates product narratives connecting with user pain points, covering the full range from GTM engines to brand identity and value propositions. Experienced in scaling zero-to-one products, global acquisition campaigns, brand positioning and cross-functional launch coordination.
Salary
USD 80,000 – 140,000
UGLYCASH
Jan 2023 — Jan 2026
Developed and iterated core value propositions for a stablecoin-based cross-border payment app. Architected zero-to-one GTM strategy, scaling to 28,000+ funded accounts with 24% MoM growth. Orchestrated global acquisition campaigns across three continents. Led communications team across social media, App Store, website, email, and in-app messaging. Spearheaded product release cycles aligning Engineering, Product, and Support teams.
Reserve Protocol
Jan 2021 — Jan 2023
Led cross-functional launch coordination aligning Product, Engineering, Customer Support, and external agencies. Led a global team of community managers across Twitter, TikTok, Instagram, YouTube, and Facebook. Managed end-to-end paid media agency partnerships. Defined key messages for brand positioning, new products, and campaign activations. Wrote copy for brand decks and external touchpoints.
Aleph
Jan 2019 — Dec 2019
Social media strategy for product launches and brand campaigns. Brands: Pepsi, Gatorade, Oreo, Milka, Jameson.
Monks
Jan 2016 — Dec 2016
Crafted strategies for product launches and promotions. Copywriting and idea generation for social media channels. Moderation strategy and implementation. Brands: Quilmes, Spotify.
Leo Burnett
Jan 2014 — Dec 2014
Copywriting and idea generation for social media channels. Moderation of social media channels. Brands: Walmart Argentina.
Hertz
Jan 2013 — Dec 2013
Social media editorial planning and copywriting. Moderation of social media channels. Paid social ads strategy, implementation, and reporting. Email campaigns copywriting.
Bachelor's Degree · Advertising
? – 2011
Digital Marketing
? – 2016
Advertising Creativity
? – 2010