CMO
San Jose, California
First marketing hire at 5 protocol companies, each time building the function from zero and defining the category narrative before the product had market recognition. Drove $400M TVL in under three weeks, $19M raises, and 100K+ user adoption by turning complex infrastructure into stories developers and institutions act on. Specializes in the moment between product and market, when the category does not exist yet and the brand has to create it.