Director, B2C & Lifecycle Marketing | Fintech | Customer Acquisition, Engagement & LTV
Gainesville, FL
Senior fintech marketing leader with 18+ years of experience driving B2C and B2B2C growth across financial services and subscription platforms. Expert in building lifecycle marketing programs that increase user acquisition, activation, and retention through email, SMS, push, and in-app engagement. Proven ability to partner with product, data, and enterprise partners to launch co-marketing campaigns and personalized customer journeys that drive measurable improvements in engagement and lifetime value.
BM Technologies
Jan 2024 — Jan 2025
Led strategic vision and execution of full-funnel engagement and lifecycle marketing across BM Technologies' portfolio including higher education technology and BaaS partners. Implemented MarTech infrastructure with Braze, established lifecycle governance standards, led high-performing marketing teams, and leveraged AI-driven personalization to increase member engagement by 12%.
BM Technologies
Jan 2023 — Jan 2024
Oversaw consumer engagement and retention for the higher education business and BaaS partners. Led lifecycle marketing campaigns across email, SMS, and digital channels. Built dynamic segmentation dashboards and granular customer personas with the data team to strengthen precision targeting.
The Arena Group
Jan 2021 — Jan 2023
Oversaw consumer engagement, acquisition, and retention for properties including The Street and Sports Illustrated. Architected initiative to reduce churn during Jim Cramer's exit, retaining 72% of the member base. Partnered with data team to implement machine learning and progressive profiling for improved segmentation and personalization.
Unified Analytics
Jan 2019 — Jan 2021
End-to-end owner for new customer acquisition, formalizing and building out the marketing practice. Implemented localized lead generation strategies driving +17% YoY growth. Collaborated with partners like TransUnion and Experian to improve direct mail and email targeting, lifting response rates by 2%.
Florida Credit Union
Jan 2017 — Jan 2019
Built marketing and automation capability for a $1.09B credit union, implementing CRM-driven segmentation and engagement programs across 100K+ members. Developed multi-channel marketing and digital strategy, partnered with product and leadership teams to align marketing with long-term growth objectives.
Interval International
Jan 2015 — Jan 2017
Optimized and grew the highest-revenue consumer channel for a timeshare exchange company with 2M members. Implemented data-centered direct response, loyalty, and automation strategies. Increased member engagement by 10% and trigger email campaign response by 32% through drip marketing and automation.
AutoNation
Jan 2013 — Jan 2014
Helped build an internal creative agency for the US's largest car dealer. Pioneered the company's first regional brand transition, reduced agency costs by 35%, and architected a unified SEO strategy for 81 national brand and individual stores, dramatically improving qualified organic traffic.
MBA · Marketing
? – 2010
BA · Advertising
? – 2004