Samer Kamal

AI, Data, Infrastructure SaaS | Marketing & Growth

Nashville, TN

🟢Aping In

Marketing leader turning clear positioning into pipeline and demand that converts. Blends story with data to ship product and sales content. Led product marketing at large B2B companies and led marketing at startups from seed to Series C. Background as an engineer provides technical depth and empathy across the buying process.

Skills

Go-To-Market Strategy9/10

Demand Generation9/10

Product Marketing9/10

Sales Enablement9/10

Positioning & Messaging9/10

Content Marketing (8/10)Marketing Analytics (8/10)Partner & Alliance Marketing (8/10)Account-Based Marketing (ABM) (8/10)Product-Led Growth (PLG) (8/10)Customer Marketing (8/10)Pricing & Packaging (8/10)Brand Building (8/10)ZoomInfo (7/10)Developer Marketing (7/10)Event Marketing (7/10)HubSpot (7/10)Public Relations & Analyst Relations (7/10)Salesforce (7/10)6sense (7/10)

Work Experience

Interim VP of Marketing

LucidLink

Apr 2025 — Oct 2025

Promoted to Acting VP of Marketing during CMO search, reporting to CEO. Owned all marketing functions; aligned GTM, enablement, and ops to quarterly targets, ran launch and field readiness, reallocated spend and capacity.

VP, Comms, Customer and Product Marketing

LucidLink

Jan 2025 — Present

Built and led PMM and content from scratch, expanding scope to customer marketing and brand communications. Hired and developed a 7-person team. Defined 'File Streaming Platform' narrative, drove GTM with AWS, NVIDIA, and Oracle partnerships. Results: enterprise pipeline +82% QoQ, partner-sourced enterprise pipeline +260%, nearly doubled MQL→SQL conversion.

Head of Marketing & Growth

Meltano

Jan 2024 — Jan 2025

Defined brand from day one for a developer-first platform (CLI, SDK, API). Built growth engine with lean team and AI stack. Signed 21 enterprise design partners and closed 5 paying customers. Led community and customer advocacy with a 5,500+ member community across Slack and GitHub.

VP of Marketing and Growth

Mine

Apr 2022 — Jan 2024

First marketing leader; built team and full-funnel GTM. Led pivot from B2C to B2B through rebrand and enterprise positioning, supporting a $30M Series B raise. Tripled MQL→SQL conversion. Launched PLG conversion programs, enabled sales, led pricing and packaging shift.

VP of Marketing

InCountry

Dec 2019 — Apr 2022

First marketing and product hire. Built GTM and scaled team across demand gen, PMM, and partner marketing. Ran plan at ~3x ROI on spend; drove 90% pipeline from inbound. Partner marketing with AWS, Salesforce, ServiceNow, Accenture delivering +25% partner-sourced pipeline.

Senior Director, Product Marketing

SAP

Apr 2016 — Dec 2019

Founding team member for award-winning data protection SaaS product. Drove messaging, positioning, and GTM strategy generating $20M ACV in year one. Built hyperscaler alliances across AWS, Google Cloud, and Azure, increasing partner-sourced pipeline 30% and partner-driven leads 60%.

Director, GTM Highly Regulated Industries

SAP

Apr 2016 — Dec 2019

Defined and launched compliance-driven packaging tiers boosting average deal size by 15%. Built targeted GTM playbook for healthcare, government, and financial services, generating 20 new pilot engagements in six months.

Head of Enterprise Solutions Marketing

Pure Storage

Jan 2014 — Apr 2016

Drove product and solutions marketing strategies for customers on SAP and Oracle as company went up-market. Led transformation to solution-oriented messaging, increasing executive engagement by 40%. Defined and launched enterprise features driving 45% increase in adoption.