Strategic Full-Stack Digital Marketing Leader
New York, NY, USA
Strategic full-stack digital marketing leader with expertise in financial services, driving growth through user experience, lead generation, and multi-channel campaigns. Skilled in marketing automation, optimization, and leading cross-functional teams to align marketing with business goals.
Permira Advisors
Mar 2025 — Nov 2025
Led marketing strategy and key initiatives for Private Wealth channel to support P9 fundraising through targeted digital campaigns and partnerships with high-profile private banks. Oversaw thought leadership programs, content strategy and planning. Managed sector-specific organic and paid social media campaigns. Researched new marketing opportunities for U.S. markets.
Macquarie Asset Management
Apr 2023 — Aug 2024
Led marketing automation team to build, launch, and optimize cadenced campaigns across email, social, paid media, and web. Achieved 33% increase in email engagement and 25% boost in conversion rates via A/B testing and personalization. Executed GA4 migration and GTM setup for global sites; implemented UTM tracking.
J.P. Morgan Asset Management
Mar 2021 — Apr 2023
Spearheaded global launch of thought leadership program Kapnick on Climate. Served as product manager for JPMorgan's first-ever Guide to the Markets in Augmented Reality, reaching 500,000 financial advisors. Built dynamic dashboards in Dataroma and Google Analytics, increasing reporting productivity by 91.6%.
Kobre & Kim
Aug 2018 — Mar 2021
Developed lead generation program using Vuture marketing automation, achieving 23% increase in OnePlace database. Managed firm's website on Silverstripe. Mentored a content team of six to achieve SEO growth through keyword implementation, site audits, and technical SEO improvements.
Axial
Sept 2017 — Feb 2018
Managed daily email newsletter, increasing daily active users by 17% YoY, email open rate by 32%, and click-to-open rate by 53% through A/B testing. Developed content marketing strategy, editorial roadmap, and KPI tracker. Implemented lead generation strategies enhancing SEO and organic social media presence.
Mergermarket, Informa, PEI Media, TheStreet
Jun 2014 — Jun 2017
Published 15 weekly articles and monthly analyses on M&A activities in agriculture, shipping, and infrastructure. Collaborated with sales and customer success teams to enhance content relevance using client feedback.
MA · Business and Economic Reporting
? – 2015
BA · Economics, Communications
? – 2013