B2B Technology Marketing Leader
Sudbury, MA
Accomplished digital-first marketing leader with 20+ years of experience driving strategy, execution, and pipeline growth for B2B technology companies across SaaS, AI, cloud, and data platforms. Proven ability to build teams that align sales, product, and executive teams around clear positioning, differentiated messaging, and integrated go-to-market programs that accelerate revenue.
Abbott Strategy Group LLC
Jan 2024 — Present
Provide marketing strategy, positioning, thought leadership, and campaign content for AI and SaaS clients serving financial services, insurance, healthcare, utilities, and the high-tech sector. Guide startup and enterprise clients through brand modernization, buyer journey mapping, and revenue-focused messaging. Developed go-to-market strategies for clients including Docker, Quadient, and Nisos, increasing campaign engagement and inbound lead velocity by up to 50%.
Hexaware Technologies
May 2023 — Dec 2023
Owned demand generation, messaging, content, partner marketing, events, advertising, earned media, social media, thought leadership, and marketing analytics, reporting to CMO. Managed $1M annual marketing budget. Repositioned Hexaware's digital solutions portfolio spanning AI, CX, GenAI, cloud, CRM, data analytics, and digital product engineering to become the company's largest business unit at $600M annually. Created ABM programs with AWS, Microsoft, and Salesforce.
Tata Consultancy Services (TCS)
Feb 2020 — May 2023
Defined end-to-end product marketing lifecycle for predictive analytics and AI-powered CX software. Drove ecosystem marketing programs with AWS. Oversaw 4–8 major product launches per year, doubling lead acquisition. Launched the COVID-19 workforce resilience analytics solution in seven weeks, earning five industry awards and national media recognition.
Tata Consultancy Services (TCS)
Nov 2017 — Feb 2020
Led marketing and product evangelism for customer journey management software and Customer Data Platform (CDP) for retail, banking, insurance, and utilities. Improved win rate by 30% in key enterprise deals. Doubled social followers to 50,000 with a 3X increase in engagement and MQL/SQL conversion.
Dell Technologies
May 2014 — Nov 2017
Designed and executed go-to-market messaging for 10 consulting offerings. Partnered with Microsoft and AWS on joint GTM and event campaigns, generating multimillion-dollar opportunities. Served as Technical Editor for the book Big Data MBA by Bill Schmarzo.
CA Technologies
Jul 2010 — Mar 2014
Grew the CA Cloud Marketplace from launch to 3,300+ members and 168 offerings within nine months. Created joint marketing programs and conferences with partners to accelerate customer adoption and ecosystem growth.
EMC Corporation
Jun 2007 — Jul 2010
Led GTM, launches, and enablement for IT management software portfolio, generating $50M+ annually.
Citrix
Feb 2005 — Jun 2007
Launched multiple products and managed partner GTM with Microsoft, Intel, and AMD during the growth and acquisition of Ardence, Inc.
HB Agency, LLC.
Jan 2000 — Aug 2004
Led planning, client service, and execution of marketing programs for clients including Harvard University, EMC, and HP.
Red Leaf, Inc.
Jan 1998 — Dec 1999
Managed direct marketing programs and client relationships for a boutique marketing agency. Managed $1M marketing budget for Dunkin' Donuts.
BBL Advertising
Dec 1996 — Nov 1998
Led design team and client services at marketing firm focused on high-tech clients in the semiconductor space. Managed creative staff, vendors, and production schedules.
B.S. · Small Business Management
1990 – 1994