Crypto Content Strategist & Marketing Lead
Toronto, Ontario, Canada
Multilingual founder and marketer with 10+ years of B2B and B2C marketing experience across textile, co-working, education, nightlife and crypto industries. Crypto-native since 2013. Built and managed teams in India, Spain and Canada. Specializes in content strategy, brand building, community growth, and Web3/blockchain marketing.
Salary
USD 65,000
Bread Cooperative
Jan 2025 — Present
Spearheaded a full rebrand including brand voice, visual identity and content strategy. Grew newsletter 150% and Twitter following 20% YoY organically. Leading go-to-market for Stacks product launch. Hosted educational Discord meet-ups and Twitter/X spaces.
Celebrating 10 Years of Ethereum
Jan 2025 — Dec 2025
Co-hosted live broadcast interviews with developers, founders and creators from the Ethereum ecosystem, including guests from the Ethereum Foundation and ETH Global. Led social media marketing and crafted all visual and streaming assets.
Is This The New Internet? (Podcast)
Jan 2024 — Present
Podcast on the current state of the internet and how it can be improved, featuring guests building the 'New Internet'. Peaked at No. 126 on Apple Podcasts Technology charts.
Koshance
Jan 2023 — Dec 2024
First non-technical hire; established brand voice and presence. Crafted multi-channel marketing strategy across Twitter/X, Substack, Telegram, YouTube and Podcasts. Built blockchain builder community from 0 to 1 and drove high-profile sign-ups during beta periods.
Blockwiz
Jan 2022 — Dec 2023
Started as editor, progressed to management overseeing a team of writers across multiple clients. Participated in client onboarding, crafted bespoke strategies, and advised on go-to-market and community building messaging.
GUAC Spaces
Jan 2019 — Dec 2024
Conceptualised, designed, managed and marketed a co-working space. Created a community of freelancers, creatives and businesses. Organised workshops, networking meets and events. Maintained consistent occupancy through Covid-19 disruptions.
Self-employed
Jan 2013 — Present
Crafted B2B, B2C and feature content across sales funnel stages. Covered science & technology (crypto/Web3, AI), creative & entertainment. Work featured in Bloomberg, Cointelegraph, Four Four Two, and others.
Certification · Crypto Marketing
? – 2025
Certification · Digital Currencies
? – 2017
BA · Communication (Major: Corporate Communication, Minor: Business Administration)
? – 2014