Sadaf Atashbarghi-Nehr

Chief Marketing Officer

🟡Lurking

Senior marketing executive with 12+ years of B2B and B2C SaaS leadership, specializing in building full-funnel demand engines that drive predictable, scalable revenue growth. Proven track record across three successful private equity exits. Expert at integrating AI and automation into modern marketing stacks, establishing data-driven operating cultures, and leading high-performing teams.

Skills

Lead Generation & Conversion Optimization10/10

Demand Generation10/10

B2B SaaS Marketing10/10

Account-Based Marketing (ABM)9/10

Brand Positioning & Narrative9/10

Customer Lifecycle & Retention Marketing (9/10)Marketing Automation (Marketo) (9/10)Pipeline Strategy & Analytics (9/10)Product Marketing & GTM (9/10)Revenue Operations & Attribution (9/10)Team Building & Org Design (9/10)Competitive & Market Research (8/10)Content Marketing (8/10)SEM/PPC & Paid Media (8/10)AI-Powered Marketing (8/10)Email Marketing (8/10)Executive & Board-Level Reporting (8/10)Predictive Analytics (7/10)

Work Experience

Chief Marketing Officer

Surefire Local

Jan 2020 — Present

Built and scaled a full-funnel demand engine growing inbound paid pipeline by 295% YoY and unpaid pipeline by 200% YoY. Grew marketing-originated/influenced revenue to 55% of total company revenue at 30%+ YoY. Pioneered AI integration across marketing including content creation, campaign optimization, predictive analytics, and personalization at scale.

Vice President, Marketing

NGP VAN / EveryAction

Aug 2018 — Jan 2020

Marketing-originated/influenced revenue represented 65% of total company revenue growing at 30%+ YoY. Streamlined lead generation, expanded pipeline by 50%, and doubled lead conversion rate YoY. Led full GTM strategy and brand launch for EveryAction targeting the nonprofit sector. Built lifecycle and retention marketing programs via Marketo.

Vice President, Growth Marketing

Level Access

Jan 2014 — Aug 2018

Grew marketing-originated/influenced revenue from 0 to 28% of total company revenue at 35%+ YoY. Expanded pipeline 60% and doubled lead conversion rate YoY. Delivered vertical-specific GTM plans for healthcare, federal government, financial services, education, and software. Built the Demand Generation team from scratch and led full brand redesign.