Vice President, Global Marketing
Atlanta, GA
Results-driven global marketing leader with 15+ years of executive-level success driving brand expansion, market visibility, and revenue growth across fintech, blockchain, supply chain, and digital finance sectors. Adept at developing high-impact marketing campaigns, strengthening global partnerships, and building high-performing teams.
SOULCHI
Jan 2025 — Oct 2025
Developed data-driven marketing strategies targeting UN Global Compact and sustainability-focused investors. Created a 16-week content roadmap, deployed Google Analytics, HubSpot, and Buffer to track KPIs. Scaled and led a high-performing digital marketing team and tailored investor-facing digital content.
Bitfarms
Feb 2022 — Jan 2025
Increased website traffic by 307% and engagement rates by 22%. Led brand development for ESG positioning. Oversaw $3M+ marketing budget, grew market share by 12% YoY, integrated HubSpot CRM, and forged partnerships with global policy groups for crypto mining education.
PrimeRevenue
May 2015 — Feb 2022
Accelerated MQL-to-SAL conversion by 13% via ABM. Boosted global lead generation by 25%. Grew marketing team from 2 to 12, reduced sales cycle velocity by 3%, and created and hosted annual global sales and training events for 75+ team members.
BitPay
Dec 2013 — Mar 2015
Drove global brand visibility through integrated campaigns. Negotiated landmark partnership with ESPN for the 'Bitcoin Bowl,' generating 3.3M+ household views and 17M+ global media impressions. Led sponsorship strategy for 75+ global conferences and managed multimillion-dollar marketing budget.
FirstView Financial
Nov 2010 — Dec 2013
Launched new marketing verticals growing card volume by 25% and driving $500K in deposits within three months. Created high-impact radio and digital advertising campaigns reaching 1.2M+ listeners. Delivered $1.2M+ increase in client portfolio value and partnered with Cumulus Radio for promotional contests.
BA
? – 1994