VP of Marketing & Strategy
Milpitas, CA
B2B SaaS growth and revenue marketing leader with 15+ years of experience building GTM engines from startup through Series D and acquisition. Proven track record scaling revenue, pipeline, and retention in complex, multi-stakeholder, enterprise, and regulated markets. Expert in aligning Sales, SDR, RevOps, Product, and Customer Success to drive predictable pipeline and revenue outcomes.
Salary
USD 230,000 – 275,000
Eltropy
Jan 2022 — Jan 2025
Owned end-to-end revenue marketing across brand, demand, retention, and expansion for a B2B fintech SaaS platform selling to financial institutions. Increased revenue 230% ($12M to $36M), scaled pipeline 450% ($6M to $33M in six months), improved close rates from 12% to 23%, increased NRR from 79% to 91%, and grew the marketing organization from 1 to 6.
NEXT Insurance
Jan 2021 — Jan 2022
Built and scaled the B2B agent and partner marketing function supporting nationwide growth across a 50-state regulated environment. Drove $21M in new revenue by onboarding and activating 1,200+ independent insurance agents. Reduced agent onboarding time by 20% through automated journeys. Managed a team of 3 and a $2M budget.
Avaamo AI
Jan 2020 — Jan 2021
Led global marketing for an enterprise conversational AI platform. Increased pipeline 300% and generated $9.1M in new revenue within seven months. Launched global ABM and lifecycle programs. Secured analyst recognition from Gartner and Forrester. Managed an international team of 14 and a $1.5M budget.
Boomtown
Jan 2019 — Jan 2020
First marketing hire at a Series A SaaS company. Built GTM foundation including positioning, demand generation, and sales enablement. Grew revenue from $2M to $18M in one year. Improved win rates by 32%. Supported acquisition by Ovation.
Credo Mobile
Jan 2016 — Jan 2019
Led a 24-person SDR and marketing organization with a $10M budget. Scaled subscribers from 40K to 185K and revenue from $90M to $430M through optimized messaging, acquisition, and lifecycle programs.
Ustream (acquired by IBM)
Jan 2012 — Jan 2016
Repositioned Ustream from a consumer platform to a B2B SaaS video solution. Grew revenue from $35M to $169M and generated 83% of sales-qualified leads for mid-market and enterprise. Led a 12-person team and managed a $6M budget. Improved SMB conversion from 9% to 27%.
BS · Business Administration
Certification · AI in Digital Marketing