Product Marketer | 8 Years in Crypto, Ex-Coinbase
Los Angeles, CA
Product marketer with 8 years of experience in the crypto/DeFi space, spanning seed-stage startups to Coinbase. Track record of launching complex financial products with end-to-end GTM ownership. Deep expertise in translating technical products into clear, compelling narratives, with a strong foundation in content strategy and writing.
Coinbase
Nov 2024 — Apr 2026
• Defined positioning, messaging, and product narratives for Coinbase's institutional staking and prime brokerage products; then brought that story to life across content, websites, product UI, and sales collateral. • Owned GTM content strategy and development for launches and major iterations across staking, custody, payments, trading, and developer products. • Authored thought leadership articles translating complex blockchain concepts into clear, accessible narratives. • Identified gaps between existing content and recurring sales questions and customer pain points; developed targeted content and sales enablement materials.
Shipyard Software (Acquired by Sushi Labs)
Sept 2022 — May 2024
Led product marketing and content for a DeFi infrastructure company. Key launches included SAIL governance token, Community Governance system, and Clipper Farming Pools. Owned content strategy across 3 brands, drove Clipper rebrand, and partnered with product lead on roadmap priorities.
EI Ventures (EIV)
Jul 2021 — Feb 2022
Researched emerging crypto developments to inform portfolio direction. Authored internal memos and conducted deep dives on high-priority verticals. Assisted portfolio companies with product marketing and content development.
Hedgehog Markets
Jul 2021 — Dec 2021
Shaped product positioning for decentralized prediction markets on Solana. Led pre-launch marketing campaigns, built user insights repository, and executed NFT go-to-market strategy. Secured press coverage in CoinDesk and Forbes.
VoiceLayer
Aug 2019 — Jun 2020
Launched a free-access program for first responders during COVID, generating press coverage. Secured FirstNet certification, expanding company reach into new market segments.
Autonomous Partners (ASP)
May 2018 — Apr 2019
Authored investment memos on companies and digital assets. Conducted protocol and tokenomics research for prospective investments and assisted the Managing Director with screening and evaluating opportunities at a crypto-focused hedge and VC fund.
Economics