Skip to content
OJ

Otavio Janoski

CMO & CRO

๐Ÿ“ Brazil | Global | Remote

๐ŸŸขAping In

B2B Marketing Executive specialized in transforming complex technologies into new market categories. Serial founder bridging technical products and market understanding, engineering the path to adoption at scale. Track record of scaling 800+ B2B operations, advising 100+ founders on GTM strategy, and leading an AI startup from concept to six-figure revenue.

Work Preferences

Salary

USD 170 โ€“ 300

Skills

AI & Deep Tech10/10
Category Design10/10
Cohort Retention Analysis10/10
Demand Generation10/10
Go-To-Market Strategy10/10
Leadership Development (10/10)Market Education (10/10)Narrative Strategy (10/10)Onboarding Optimization (10/10)Performance Marketing (10/10)Post-Merger Integration (10/10)Product-Led Growth (PLG) (10/10)Revenue Operations (RevOps) (10/10)Startup | Scaleup | Tech | Revenue Ops | Founder (10/10)Strategic Partnerships (10/10)Thought Leadership (10/10)Turnaround | GTM | P&L | Payback | Artificial Intelligence | Time to Value (10/10)Unit Economics | Growth Strategy | Paid Advertising | B2B | B2C | SERVICE-LED-GROWTH | C-LEVEL (10/10)

Work Experience

Co-Founder & CMO

Essenti.IA

Jan 2024 โ€” Jan 2026

AI-Native Startup focused on Category Design & Adoption at Scale. Created a Market Education framework positioning agentic AI as infrastructure, achieving six-figure revenue within 6 months. Led product shift from Service-Led to PLG, compressing time-to-value from 6 months to 24 hours. Orchestrated a Joint Venture with a fitness industry leader, achieving 400+ customer adoptions in 4 months via zero-CAC revenue-share integration.

Co-Founder & CMO

Fullzion

Apr 2023 โ€” Dec 2024

B2B Growth Operation focused on GTM & Strategic Advisory. Scaled operations to 800+ B2B clients and a 45-person team with triple-digit YoY growth. Managed seven-figure annual media investment with 6x average ROAS. Led Post-Merger Integration of three companies and provided GTM advisory for 100+ founders.

Founder

Adix

Jun 2020 โ€” Apr 2023

B2B Performance & Strategic Positioning focused on B2B Authority. Developed a Bowtie RevOps framework for the infrastructure sector, scaling 70+ companies at 200%+ growth. Achieved 24+ month Client LTV by shifting customer relationships to long-term authority building. Transformed a generalist agency into a niche-dominant authority in the infrastructure segment.