Thomas Harry
Marketing & Content Manager | Crypto & Web3
📍 United Kingdom
Full-time in crypto since 2018, with experience across agencies, ecosystems, and growth-stage projects. Specialises in social strategy, content, and communications across the full project lifecycle from pre-token to post-launch. Agency background at Hype Partners supporting blockchain projects with GTM, community, and social campaigns.
Work Preferences
Salary
USD 66,000 – 96,000
Skills
Work Experience
Marketing Lead
Hopeum
Dec 2025 — Present
Owned end-to-end marketing strategy as sole marketer: positioning, content, product feedback, and GTM. Reviewed product UI and user flows, identified friction points leading to site redesign and bug fixes. Restructured strategy around product usage and organic content. Shifted social positioning to a global audience and led token rename from HPM to HOPE.
Traveling
Career Break
Jun 2024 — Aug 2025
Career break traveling across Europe.
Marketing & Content Manager
AirDAO
Oct 2023 — Jun 2024
Grew Twitter 5x (11k to 52k+) with organic content and community engagement. Managed and mentored a 3-person content team across multiple accounts. Coordinated content across 12 regional communities. Led crisis communications during multiple incidents.
Content Manager
AirDAO
Jan 2023 — Oct 2023
Led GTM for a DeFi product launch and airdrop with 103% more likes and 49% more retweets vs Q1 average. Supported messaging during transition to DAO governance. Improved coordination between marketing and design teams.
Social Media Manager
AirDAO
Nov 2022 — Jan 2023
Refined social strategy with analytics and doubled down on top-performing content formats. Led external communications including press releases, AMAs, and C-level thought leadership. Streamlined content workflows cutting turnaround from 3 days to 24 hours.
Copywriter
AirDAO
Sept 2022 — Nov 2022
Collaborated with development and design teams on litepapers, tokenomics, and pitch materials. Defined tone of voice and contributed to brand guidelines. Translated technical concepts into clear external messaging.
Junior Growth Lead
Hype Partners
Mar 2021 — Aug 2021
Supported GTM, growth, and community campaigns for multiple crypto projects. Contributed to campaign planning and collaborated with clients to align messaging and content. Planned and executed social media campaigns across Twitter, Telegram, Discord, and Reddit.
Content & Community
Freelance
Feb 2018 — Mar 2021
Telegram community building, short and long-form content creation, and social media management. Developed firsthand insight into crypto narrative cycles, community behavior, and market dynamics.
Sales Advisor
HUGO BOSS
Nov 2017 — May 2018
Client-facing sales role delivering a high-standard in-store experience.
Sales Associate (contract)
Swatch Group
Feb 2017 — Oct 2017
Customer-facing role focused on sales and in-store operations.
Marketing and Promotions Manager
Silo Events
Nov 2014 — Jun 2016
Owned promotion across digital and physical channels to grow awareness and ticket sales. Built and coordinated a student promo team. Led partnerships including a launch party partnership with Outlook Festival.
Events Promotions Assistant
Junk Club
Jan 2013 — Oct 2014
Supported event promotion with social media campaigns, ticket sales, and distribution.
Education
Southampton Solent University
BA (Hons) · Digital Music
? – 2015
Academy of Music and Sound
BTEC National Diploma · Live Music Performance
? – 2010
Skillshop
Certification · Google Analytics 4 (GA4)
2025 – 2025