Technical Marketing Manager
📍 Jersey City, NJ, USA
Certified Scrum Master with full lifecycle digital marketing expertise. BS in Computer Science with software development background. Experience with eCommerce, SEO, data analytics, AI/LLM, media planning, and marketing automation. Worked with brands like Verizon, Pepsi, Bank of America, MTV, and US Army.
Salary
USD 95,000 – 120,000
OneWerx
Jul 2017 — Present
Develop scalable creative technical digital solutions for digital agency clients. Projects include ecommerce product feed optimization for StadiumGoods, Facebook/Adwords/Instagram campaigns for SuntuitySolar, taxonomy creation for Marvell, HubSpot campaigns for IronBow, YouTube channel launch for Reuters, SEO for Verizon, CI/CD pipeline for Ford, email optimization for Xbox, and custom Node.js/Salesforce dashboard for Convene.
Paltalk
Jan 2017 — Jul 2017
Led digital marketing for portfolio of 7M MAU chat and dating apps. Managed team of 7, allocated $300k/month media spend across Search, Social, Display, Affiliate. Grew social spend to $100k+/month, managed $2m/month subscription revenue, and pushed Paltalk.com to Google Page 1 for 'video chat'.
Jun 2015 — Jan 2017
Developed custom integrated data-driven global business opportunities and marketing plans for large $100m+ key global clients like Pepsi Beverages, Pepsi Snacks, and Mars Foods. Built statistical models in R, developed global online marketing mix models, and conducted media experiments.
Verizon
Sept 2013 — Jun 2015
Launched Big Data project to assemble, analyze, and publish $2b+ VerizonWireless.com performance and marketing campaign data. Built Oracle data warehouse, conducted statistical analysis in R, created revenue prediction models using machine learning, and published 200+ graph reporting dashboards in SharePoint.
Bank of America
May 2012 — Sept 2013
Managed campaign tracking and reporting for BankofAmerica.com digital marketing programs including subsidiaries Merrill Lynch, US Trust, and CashPro. Built SharePoint dashboards, automated data collection, added MMM/MTA models, and enabled Facebook retargeting campaigns.
FXCM
Apr 2007 — Apr 2012
Led online Forex news website DailyFX.com to become the largest lead source for retail Forex broker FXCM, doubling account volume to 550+ new live trading clients per month. Built custom CMS, optimized SEO to 4M+ unique monthly visits, grew YouTube channel to 21K subscribers and 1.5M views, and expanded content internationally.
Atrinsic
Apr 2001 — Apr 2007
Led strategic mobile initiatives for $72M+ NASDAQ listed digital advertising agency. Managed cross-functional team of 50+ developers, designers, and planners. Managed ad network of 25M+ unique visitors/month and $3M+ monthly mobile/credit-card recurring subscription. Managed Kazaa mobile revenue for 300M user music download app. Clients included Paramount, MGM, Universal, MTV, ESPN, LA Lakers, US Army.
McFadyen
Oct 1996 — Apr 2001
Led engagements for Oracle ATG eCommerce integrator. Customized ATG Dynamo Application, Personalization, and eCommerce modules. Clients included Rhodia, Applied Materials, GE Power, and Total.
Micro Focus
Jun 1994 — Oct 1996
Database developer for IBM DB/2 compatible XDB subsidiary. Authored JetConnect, a pre-JDBC database connection driver in Java for IBM-AIX, HP-UX, and Sun-Solaris.
BSc · Computer Science
? – 1994
Certification · Certified Scrum Master (CSM)