VP Marketing
📍 Landenberg, United States
Enterprise marketing and growth executive with 27 years of experience leading corporate transformation, revenue strategy, and large-scale go-to-market evolution across financial services and technology-enabled services. Specializing in product marketing and brand building, with proven track record in B2B/B2B2C marketing, ABM, demand generation, and data-driven ROI optimization.
Salary
GBP 199,988
Hibu (Formerly Yellow Book)
Jan 2019 — Present
Senior marketing executive partner to CEO and executive leadership. Manage $6M marketing budget, 13M+ prospect records, 5M+ email contacts. Led website overhaul driving 75% increase in page conversions and $1.2M pipeline uplift. Launched ABM and podcast programs resulting in 22% engagement increase. Led brand integration for three acquisitions. Serves 40,000+ SMB clients across retail, services, and ecommerce verticals.
Hibu
Jan 2014 — Jan 2019
Relaunched enterprise brand and digital presence post-restructure. Developed content journeys and demand gen strategies for 2,000+ sales reps. Created enterprise brand guidelines and marketing communication frameworks. Established marketing performance frameworks achieving 20% increase in marketing-sourced pipeline.
Hibu
Jan 2013 — Jan 2014
Defined voice-of-customer strategy for product positioning across SMB-focused digital solutions. Built go-to-market strategies using persona development, segmentation, and competitive analysis. Increased digital solution adoption by 18% across key SMB segments.
Hibu
Jan 2012 — Jan 2013
Piloted SMB credit card offering with American Express, exceeding approval forecasts by 20%. Built alternative lead generation channels and financial services packages. Improved deployment efficiency and frontline adoption by 30%.
Bank of America
Jan 2010 — Jan 2012
Oversaw retail strategy execution across service channels and customer segments. Led governance processes to drive alignment between banking initiatives and strategic frameworks.
Merrill Lynch
Jan 2009 — Jan 2010
Influenced segmentation strategy and developed targeted communication frameworks. Created advisor-facing sales enablement materials for high-net-worth and small business clients. Operationalized scalable solution pathways by codifying advisor best practices.
Bank of America
Jan 2007 — Jan 2009
Launched affinity banking products across 5,700 branches and led negotiations with national partners including Susan G. Komen. Co-led Diversity Business Council and managed strategic KPIs for inclusive hiring and talent development.
Bank of America
Jan 2005 — Jan 2007
Managed $300M+ portfolio and negotiated strategic affinity partnerships for co-branded credit card programs. Promoted to VP based on performance and team leadership success.
Bank of America
Jan 2002 — Jan 2005
Senior Personal Banking Officer and Team Lead in Card Loss Prevention Division. Participated in MBNA Management Development Program (2002–2003).
Executive MBA · Business Administration
BA · Psychology