VP / Head of Growth | Fintech, Payments, B2B SaaS
📍 Hermosa Beach, CA
Executive marketing leader with 12+ years of experience driving go-to-market strategy, revenue growth, and market expansion across fintech, payments, AI, blockchain, and B2B SaaS. Expert in product marketing, demand generation, and lifecycle strategy within regulated environments. Strong cross-functional leader accelerating adoption, improving conversion, and delivering measurable growth.
Salary
USD 200,000 – 275,000
Glitch Financial & Taoshi
Dec 2024 — Sept 2025
Led product marketing, growth, and go-to-market strategy across AI, blockchain, and crypto products. Accelerated lead volume 26% in 2 months, launched B2C trading platform scaling AUM to $500K during beta, drove community-led growth increasing organic audience 28% in 3 months, and directed full brand and website redesign.
Santa Barbara Venture Partners
Jul 2023 — Present
Advise portfolio companies on go-to-market strategy, demand generation, SEO/GEO/AEO, and scaling growth engines across SaaS brands.
Sila Money
Aug 2022 — Apr 2023
Owned end-to-end marketing strategy and demand generation for a Series A fintech API platform. Doubled pipeline in 5 months, drove 1100% ARR growth in 7 months, improved MQL quality 46%, and directed website redesign increasing traffic 22% and conversions 8%.
Startpage
Jul 2019 — May 2022
Architected global growth and performance marketing strategy across U.S. and European markets. Built multi-channel acquisition engine across search, affiliates, partnerships, and content. Developed marketing analytics infrastructure and KPI frameworks.
PeerStreet
Feb 2017 — Jun 2018
Directed acquisition, lifecycle marketing, and analytics during high-growth phase. Contributed to scaling transaction volume from $300M to $1B in one year, reduced CAC 30%, and launched affiliate program increasing lead volume 20% in 6 months.
AssetAvenue
Feb 2016 — Feb 2017
Built and scaled demand generation and performance marketing for a fintech lending platform. Drove 900%+ growth in leads and revenue, increased traffic 83%, applications 500%, and reduced CAC 42%.
MaestroDev
Feb 2015 — Feb 2016
Operationalized demand generation, ABM, and product positioning in early-stage SaaS. Increased ARR 100% within 12 months, grew pipeline 35%, and improved MQL-to-SQL conversion 30%.
Saatchi Art
Apr 2014 — May 2015
Orchestrated global growth and digital acquisition strategy. Increased traffic 46% to 1.2M monthly users, grew revenue 89% while reducing paid spend 86%, increased affiliate revenue 266%, and achieved 90 first-page SEO rankings.
Edmunds
May 2010 — Jan 2014
Managed $30M budget and drove 45% of $172M annual revenue. Delivered 700% revenue growth and 500% traffic growth. Built multi-channel acquisition engine and generated $8.5M in annual affiliate revenue.
MBA
BS · Marketing & Advertising