Strategic Marketing Leader / Fractional CMO
📍 Bear, DE, United States
Strategic marketing leader with over 30 years of experience driving brand strategy, product lifecycle marketing and customer insights across health, wellness and technology sectors. Expertise in omnichannel and data-driven agile marketing, having led AI-powered campaign optimization and new product introductions to strengthen brand differentiation and fuel growth.
Salary
GBP 180,000 – 250,000
Victoria Fide Consulting
Jan 2023 — Dec 2024
Responsible for overall marketing strategy and campaign execution with a focus on brand differentiation. Integrated AI-driven plan development and analytics platforms to optimize campaign targeting and automate reporting. Utilized generative AI tools for content ideation, increasing content output by 30%. Led cross-functional teams in performance-based marketing programs and spearheaded targeted advertising campaigns for demand generation.
eVolvedCMO
Oct 2022 — Present
Provide strategic marketing leadership to tech startups, retail franchises, and Fortune 500 companies. Lead agile, data-driven marketing strategies using sprint-based planning. Architect omnichannel marketing programs integrating digital, social, content, and traditional channels. Championed AI and machine learning solutions in campaign management, AI-driven personalization engines, and competitive intelligence tools. Support US market entry and GTM strategies for international clients.
Momma Strong, Inc
Aug 2021 — May 2022
Led strategic vision and hands-on execution of omnichannel marketing for a fitness VOD platform. Designed integrated marketing campaigns resulting in a 64% increase in brand recognition, membership, and website traffic. Introduced SMS text marketing for membership retention. Doubled corporate memberships by cultivating new business relationships. Championed inclusive brand positioning and launched the MommaStrong Clinician Program.
Any Test Franchising Corporation
Oct 2019 — Aug 2021
Spearheaded omnichannel marketing and demand-generation strategies supporting 200+ franchise locations, driving annual systemwide revenue growth from $35M to $100M. Integrated modern MarTech stack, launched Monthly Marketing Tool Kits, authored a comprehensive Marketing Playbook, and launched secure eCommerce solutions. Advanced SEO Hygiene as a systemwide process improving Google organic and map pack rankings.
Aprio, LLC
Oct 2018 — Aug 2019
Developed and executed comprehensive strategic marketing plans for a leading accounting and financial consultancy with focus on Blockchain, Data Privacy, and Business Technology Transformation. Collaborated with subject matter experts to design go-to-market strategies integrating advanced digital marketing and SEO tactics. Led creation of SEO-optimized subject matter expert content hubs.