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Tina Caye

VP, Brand & Creative | Executive Creative Director

๐Ÿ“ Honolulu, HI

๐ŸŸกLurking

Executive Creative and Brand Leader with 17+ years driving brand transformation, creative strategy, and organizational impact across fintech, enterprise, and emerging technology. Proven track record of building and scaling in-house creative organizations, leading global campaigns, and positioning brand as a lever for growth, trust, and market differentiation.

Work Preferences

Salary

USD 250,000

Skills

Creative Direction10/10
Storytelling10/10
Team Building10/10
Creative Leadership10/10
Vendor & Agency Management10/10
AI-Enabled Creative Workflows (10/10)Brand Strategy (10/10)Enterprise & B2B Marketing (10/10)Budget & Operations (10/10)Messaging (9/10)Campaign Development (9/10)Web3 & Blockchain (8/10)Digital Design (8/10)Event & Experiential Design (8/10)Motion & Interactive Design (8/10)Production Oversight (8/10)UX & Digital Design (8/10)

Work Experience

Executive Creative Director

Stellar Development Foundation

Jan 2023 โ€” Present

Led end-to-end global brand transformation across identity, sonic system, web, and positioning. Directed high-impact global campaigns including Idris Elba ambassador program and flagship documentary content reaching 1M+ viewers. Built and scaled an in-house creative organization, improving operational efficiency by 40%. Drove 3x year-over-year growth in developer acquisition. Partnered with Product, Growth, and Marketing leadership to align brand strategy with company OKRs.

Founder + Creative Director

Clover Collective

Jan 2019 โ€” Jan 2023

Founded and led a boutique creative studio supporting fintech, tech, and B2B clients with brand, campaign, and digital experience work. Built a multi-client portfolio across fintech and B2B. Directed cross-functional teams to deliver brand systems, digital design, social campaigns, motion graphics, and experiential concepts. Achieved 20% YOY growth driven by strategic client acquisition and high-quality creative delivery.

Group Creative Director

Capital One

Jan 2016 โ€” Jan 2021

Led national creative team of 40 people across Small Business, Commercial, and Consumer Card lines, supporting a multi-billion dollar portfolio. Directed integrated campaigns across acquisition, lifecycle, and product experiences. Partnered with Product and Analytics leadership to shape go-to-market strategy and experimentation frameworks. Built and mentored high-performing creative teams across multiple markets.

Creative Director, Art Director, Motion Designer

Booz Allen Hamilton | The Advisory Board Company | Deployy Media | Smith Gifford | Inova Children's Hospital | U.S. Army

Jan 2008 โ€” Jan 2016

Delivered brand systems, digital content, virtual and augmented reality applications, motion graphics, and campaign creative for B2B, healthcare, federal, and consumer audiences. Developed large-scale OOH, metro dominations, digital experiences, and cross-platform marketing materials. Built and managed early-career creative teams and contributed to new business development.

Education

Savannah College of Art and Design

BFA ยท Motion Media Design