Creative & Marketing Executive | Brand Growth Strategist | Digital Engagement Leader
📍 Nashville, TN, USA
Visionary creative and marketing leader with 20+ years of experience driving brand growth, digital engagement, and revenue in fintech and SaaS. Proven success leading high-performing teams, scaling brand presence, and achieving triple-digit gains across digital channels. Adept at turning complex business objectives into compelling brand strategies that resonate nationally.
Salary
GBP 120,000
Usio (Fintech Space)
Apr 2018 — Present
Lead national marketing strategy, creative vision, and design execution across all campaigns. Manage external teams in creative strategy, production, and execution. Promoted to Creative & Marketing Director in 2020. Achieved 132% increase in brand awareness organically, 52% increase in website impressions, 113% increase in clicks, 46% increase in new users, 121% increase in social followers, and 320% increase in social clicks. Also served as Creative Team Lead directing design solutions for Mastercard designs, Payment Facilitation, and embedded payments; oversaw digital product design, UX, animation, print, and traditional advertising; established brand guidelines.
Self-Employed
Jan 2010 — Jan 2018
Enhanced branding and sales for diverse clients through creative solutions.
American Association for State and Local History
Jan 2006 — Jan 2009
Boosted sales conversion by 38% and increased event registrations.
Sage
Jan 2000 — Jan 2006
Cut costs by $10K and maintained and enforced brand compliance.
Certificate · Digital Marketing Strategies
2024 – 2025
BA · Advertising/Graphic Design
2006 – 2013