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JL

J Lalawmpuia

Marketing and Revenue Leader โ€“ B2B, B2C & B2B2C SaaS

๐Ÿ“ New York, NY

๐Ÿ”ดHODLing

12+ years building repeatable growth and revenue engines across SaaS, Fintech and Healthtech, from early-stage to Fortune 500 companies. Built $28M pipeline in 6 months with $70K budget, scaled ARR from $2M to $16M in 9 months, and drove 50โ€“70% YoY growth without increased spend across US, APAC, and global markets.

Skills

SEO/GEO/AEO10/10
Marketing Automation (ActiveCampaign)10/10
Pipeline & Revenue Growth10/10
Product Marketing10/10
SaaS Marketing10/10
Account-Based Marketing (ABM) (10/10)Content Marketing (10/10)Demand Generation (10/10)Go-To-Market Strategy (10/10)HubSpot (10/10)LinkedIn Ads (10/10)Google Ads (8/10)CRM Management (8/10)Salesforce (8/10)Analytics (Mixpanel, Google Analytics) (7/10)Paid Media (Meta, YouTube, Quora) (7/10)

Work Experience

Marketing Director

Bikham & Provider Passport

Apr 2023 โ€” Present

First marketing head hire at bootstrapped AI healthtech startup. Launched new SaaS platform growing from pre-revenue to ~$8M ARR in 2 years. Achieved $28M pipeline in 6 months with <$70K launch budget. Generated ~$50M pipeline with <$500K total budget. Built ICP, messaging, ABM, lifecycle automation, CRM and sales enablement from scratch. Grew LinkedIn followers from 9K to 35K in one year.

Vice President โ€“ Marketing

Wishup

Apr 2022 โ€” Mar 2023

First marketing head hire at seed-stage remote team SaaS marketplace. Built and grew marketing team to 7 people. Achieved 50% MoM MQL growth and 30% revenue increase. Grew LinkedIn followers from 15K to 100K in under 12 months. Boosted website traffic from 15K to 70K+ in 8 weeks. Implemented marketing automation in ActiveCampaign.

Vice President โ€“ Marketing

ekincare

Jul 2021 โ€” Apr 2022

First marketing head at AI healthtech startup (raised $15M Series B in 2022). Scaled ARR from $2M to $16M in 9 months. Led 9-member marketing team and inside sales team of 12 SDRs/BDRs. Achieved 3x growth in MAUs/DAUs and 50% MoM growth in organic leads. Executed ABM for 400+ enterprise accounts including Nike, KPMG, Coca-Cola, LinkedIn, and others.

Senior Manager โ€“ Marketing and Products

ICICI Bank Limited, Fintech Division

Nov 2016 โ€” Jun 2021

Managed $4.4B product portfolio marketing strategy with 40% YoY growth. Led team of 30+ across marketing and product. Launched InstaBIZ app growing to 1M+ active users, created BizCircle GlobalLinker platform with 350K+ users, launched Asia's first digital business account, and introduced multiple first-of-kind fintech products across 15+ countries.

Sales & Marketing Manager

VIP Industries Limited

Jul 2014 โ€” Oct 2016

Joined as management trainee, only student from MBA class of 2014 selected out of 210. Launched and drove new sales process for general trade channel. Achieved 30% YoY growth and managed large format stores in Mumbai contributing to 30% of entire ORS business.

Education

Symbiosis Institute of Business Management (SIBM-Pune)

MBA ยท Marketing

? โ€“ 2014

Symbiosis International University

Bachelor of Business ยท International Business

? โ€“ 2012