VP of Marketing
📍 Bear Creek, PA
FROM MILLION-DOLLAR MONTHS TO MILLION-DOLLAR DAYS. CREATIVE DIRECTOR | BRAND STRATEGIST | IN-HOUSE AGENCY BUILDER I build creative teams that move business forward, not just campaigns that look good. My career started in Pittsburgh. It got serious in Philadelphia, where I was designing for bars and restaurants by day and co-building an underground entertainment magazine by night. That chapter taught me speed, resourcefulness, and how to defend a creative decision without a safety net. New York sharpened everything. Working inside BBDO, Cliff Freeman, Kirshenbaum Bond, and Faith Popcorn's BrainReserve showed me how strong ideas actually get made. Not the theory of it. The real thing. What followed was a career built on walking into industries I knew nothing about and delivering fast. At Micron Technology, I led their marketing team through nearly a decade of global brand work in semiconductors. At Pride Mobility, I led national campaigns that helped grow the business from million-dollar months to million-dollar days. At Highmark Health, I helped transform a 40-person creative group into a 250-person in-house agency while leading strategic programs that connected with patients and providers in meaningful, measurable ways. I don't just manage creative. I stay close to it. I work alongside the team, hold the bar high, and push until the work earns its place in the world. 25+ Years leading creative teams from boutique studios to national health systems to power mobility products and beyond. 7 Different industries entered with no prior background, each with measurable results. 250+ Person in-house agency built from a team of 40 at Highmark Health
Salary
GBP 210 – 325
Rhonda Perko Creative
Jan 2025 — Present
Serves as a strategic, hands-on creative advisor for organizations driving brand growth, transformation, or refresh. Collaborates with executive teams and in-house marketing to def ine brand positioning, shape creative vision, and implement systems that ensure consistent execution across digital, social, video, experiential, and field marketing. Thrives in fast-moving environments, bringing clarity, creative leadership, and momentum while delivering work that engages audiences and drives results.
PRIDE MOBILITY PRODUCTS / QUANTUM REHAB
Mar 2018 — Apr 2026
Global B2B manufacturer of power mobility and lifestyle products with international distribution and a multi-brand portfolio.Recruited to rebuild a fragmented marketing organization, I created a centralized, high-performing creative function that brought clarity, accountability, and consistency across marketing, product, digital, and sales. I built and led in-house and global creative teams, introduced disciplined workflows, and boosted performance and morale. I redefined the Pride Mobility brand and portfolio, launched company-wide frameworks, and introduced storytelling that aligned leadership, dealers, and internal teams. By shifting from print-heavy to digital-first, we increased web traffic +34%, organic search +54%, and social link clicks +441%, while reducing costs by $300K year over year. I managed budgets, prioritized initiatives, and partnered with executive leadership to drive major product launches, including Baja Mobility and the relaunch of Rascal, moving marketing from a support function to a strategic driver of business growth.
HIGHMARK HEALTH / ALLEGHENY HEALTH NETWORK
Feb 2015 — Mar 2018
$26B healthcare and insurance system. Over three years, I expanded a small 40-person creative team into a 250+ member full-service in-house agency, establishing the team as a strategic partner across the enterprise. I built cohesive brand systems for Highmark Health and Allegheny Health Network, modernized legacy assets, and developed narrative-driven campaigns that connected with patients, providers, and communities. Leading 360° integrated campaigns across digital, social, broadcast, print, video, and experiential channels, I aligned creative strategy with business goals, service line priorities, and executive vision. By bringing production and specialized talent in-house, we reduced vendor costs by 65% while increasing capacity to deliver over 15,000 projects annually. I cultivated a culture of collaboration, mentorship, and innovation, establishing workflows, training programs, and creative frameworks that elevated quality, strengthened brand consistency, and positioned marketing as a critical driver of enterprise growth.