Skip to content
AO

Ana Ojeda

Head of Business Development | DeFi & Stablecoin Infrastructure | Institutional Partnerships

πŸ“ Buenos Aires, Argentina

πŸ”΄HODLing

Business development executive with 8+ years driving institutional adoption of DeFi yield infrastructure and stablecoin products globally. Track record of $300M+ in partnership value through full-cycle enterprise sales with banks, exchanges, custodians, PSPs, and asset managers. Deep relationships across crypto infrastructure and LATAM fintechs. Expert in institutional onboarding, TVL growth, and regulatory navigation.

Skills

Web3 / Blockchain10/10
Cross-Border Payments & Settlement10/10
LATAM Market Expansion10/10
Multi-Chain GTM Strategy10/10
Regulatory Navigation (AML/KYC)10/10
Tokenization / RWA (10/10)Treasury & FX Solutions (10/10)TVL Growth & Liquidity Strategy (10/10)Enterprise Sales (Full-Cycle) (10/10)Exchange Listings & Integrations (10/10)Institutional Business Development (10/10)DeFi / Yield Infrastructure (9/10)Stablecoin Products (9/10)Multi-Stakeholder Negotiations (9/10)Institutional Capital Onboarding (9/10)Crypto Compliance Advisory (8/10)Analytics & Onboarding Funnels (7/10)

Work Experience

Head of Business Development

Noon Capital

Jan 2025 β€” Present

Building BD function from zero for delta-neutral yield protocol (USN/sUSN, 8-14% APY) with real-time proof of reserves and triple audit. Driving institutional capital onboarding with private credit funds, asset managers, and treasury clients (€2-3M annual revenue pipeline). Advancing Tier-1 exchange listings (Binance, KuCoin, Gate.io) and DeFi integrations (Euler, Aave, Rootstock). Multi-chain GTM strategy across Ethereum, Starknet, Monad, Base.

Growth Lead

Moonwell Protocol

Jan 2024 β€” Jan 2025

Achieved 6X wallet growth in 8 weeks through institutional liquidity partnerships with OTC desks and fintech integrations. Reduced CAC by 70% via analytics infrastructure and optimized institutional onboarding funnels. Scaled TVL growth via OTC partnerships and cross-protocol liquidity integrations with Aave and Compound ecosystem.

LATAM Growth Lead

Telos Blockchain

Jan 2023 β€” Jan 2024

Closed Grupo Elektra partnership for RWA tokenization and cross-border payment infrastructure pilots. Built territory from scratch with GTM strategy, banking partnerships, and enterprise pipeline across Mexico, Argentina, and Brazil.

Head of Business Development β€” Global

Reserve Protocol

Jan 2020 β€” Jan 2023

Scaled 15K to 1M+ users, $400M TVL, $300M+ monthly volume across 15 countries through full-cycle enterprise sales. Closed partnerships with Banco Azteca, Grupo Elektra, Banco AtlΓ‘ntida for stablecoin treasury and cross-border settlement. Built LATAM distribution through Ripio, Bitso, Lemon Cash, Belo, El Dorado. Engaged 4 central banks on AML/KYC frameworks. Onboarded 14,000+ merchants to stablecoin payments.

Founder & Principal

LegalRocks

Jan 2017 β€” Jan 2024

Advised 30+ Web3/fintech projects on GTM, institutional BD, and regulatory strategy covering MiCA, SEC/FinCEN, and LATAM frameworks. Direct engagement with central banks and regulators on stablecoin and digital payment compliance frameworks.

Education

INSEAD

Blockchain Specialization

UMSA

Crypto Compliance

UGMA

Business Law