Marketing & Communications Executive
📍 Chandler, AZ, USA
Insight-driven, data-informed marketing leader with a proven track record of developing narrative-driven communications and marketing assets rooted in storytelling. Creates paradigm shifts in corporate communications; delivers brand-aligned messaging, programming, marketing, and PR strategies that advance the organization's vision, mission, and core values.
Clarus Communications
Jan 2025 — Present
Working with Fortune 50 companies to high-growth startups providing brand and messaging foundation, content and demand generation, win/loss analysis and sales enablement, PR and thought leadership, executive/media/sales training, and GTM assessment.
WorldatWork
Jan 2018 — Jan 2025
Led 7-person marketing and demand generation team; increased lead generation by 10%+ YoY. Developed and optimized brand identity, demand generation campaigns, social media, PPC, SEO, PR agency management, product go-to-market strategies, and Marketo implementation.
Bailey's Doggy Directory, LLC
Jan 2015 — Jan 2019
Established and operated a digital business providing information services and reviews for local dog owners. Managed strategic planning, marketing, sales, lead generation, website design, and public relations. Gained media coverage including ABC TV, East Valley Tribune, and radio features.
GE Capital, Franchise Finance
Jan 2004 — Jan 2013
Reporting to CMO, owned all communications, marketing, advertising, and PR activities. Facilitated 10% YoY revenue increase via email and direct marketing campaigns, increased employee engagement scores by 25%, launched company's first social media strategy, and received Leadership Award in 2005.
Intentia Americas, Inc. (Infor)
Jan 1999 — Jan 2004
Led all North America marketing including PR, advertising, direct mail, email campaigns, website design, CRM implementation, and lead analysis. Increased qualified lead generation by 25%, launched award-winning advertising campaign, and introduced the first annual customer conference.
Journalism