Marketing Leader / Chief Operating Officer
📍 Pleasantville, NY, USA
Marketing leader with a track record of building category-defining narratives and go-to-market engines for complex, emerging technologies. Experienced in translating technical platforms into clear, differentiated positioning that drives developer adoption, partner engagement, and measurable growth. Awarded Brand Innovators '40 Under 40' (2023) and Hermes Gold (2022). Currently COO at Supercool and advisor to HTTN.
Salary
GBP 225,000
Supercool
Jul 2024 — Present
Serving as Chief Operating Officer at Supercool, a B2B creator media company.
HTTN – House of Attention
Jul 2024 — Present
Advisor to HTTN – House of Attention – a leading experiential, GTM, and immersive design studio.
CVS Health
Apr 2020 — Jul 2024
Promoted twice in 4 years. Owned content programs driving revenue including production, GTM, strategy, and paid media for the top marcomms team. Launched Healthy Conversations content series (100M+ video views, 27% avg social engagement, Hermes Gold 2022). Led ABM motions accelerating pipeline by 22% among health systems.
LFT Media
Sept 2018 — Aug 2020
Clients included Google Cloud, SAP NextGen, and IBM Blockchain. Produced live events, branded videos, podcasts, and the first theatrical show about innovation in tech. Pitched and produced IBM Blockchain Pulse podcast (first branded blockchain podcast). Produced Blockchain on Broadway, sold out a 350-seat theater during Blockchain Week NYC.
Q.AI - A Forbes Company
Aug 2016 — Dec 2023
Led content, growth, DevRel, and product marketing for an early AI trading app. Owned all publishing on Forbes.com. Trained seven neural networks. Scaled to $10M AUM; lifted Forbes traffic from 100k to 1.2M monthly pageviews in under 18 months. Fastest financial app to market in Y Combinator history.
Vox Media
Mar 2016 — Aug 2018
Started as Creative Insights Manager on editorial Growth & Analytics team. Developed branded content business by transferring editorial insights to Vox Creative. Increased avg time spent on branded content by 88% network-wide. Launched The Explainer Studio, lifting revenue by $19M. Closed largest ad deal in Vox Media history with Stubhub.
Independent Consulting (New Media Monetization)
Jan 2011 — Jan 2016
Independent consulting practice focused on branding, direct response, content production, and integrated marketing. Primary client was Tidal Labs; executed influencer campaigns pairing brands with major media. Launched a B2C subscription product generating $1.2M in first 16 days ($6M YR1). Launched Today Show's first influencer-led parenting site.
Lazy Environmentalist
Jan 2007 — Jan 2011
Built brand and business from scratch. Managed team of 12 freelancers across brand, content, creative, and product. Scaled into two published books, two years of nationally syndicated radio on SiriusXM, and two seasons of primetime TV on Sundance Channel. Advised Rubenstein PR on national spokesperson agreements for Brita and Clorox Green Works.
Danny's Cycles
Jan 2003 — Jan 2007
Led marketing, merchandising, and operational overhaul. Lifted single-store revenue from $2.1M to $3.4M in first two years. Marketed launch of four new locations. In 2007, Danny's Cycles made the Bicycle Retailer & Industry News Top 100 List for the first time in its 35-year history.
AI Adoption: Driving Business Value and Impact
? – 2026
Front End Web Development
BS · Business with a concentration in Marketing, Spanish minor