Executive Marketing Leader | Revenue, Growth & Profitability
📍 Glendale, CA, USA
Strategic, enterprise-level marketing executive with 15+ years architecting and scaling integrated, omnichannel marketing ecosystems that drive revenue growth and margin expansion. Deep expertise in MarTech, data-driven decision-making, and operational excellence. Proven track record in demand generation, customer acquisition, and complex product launches.
Target Specialty Products, Inc. (a Rentokil-Terminix Company)
Jan 2017 — Present
Provides strategic marketing and product development direction for a $520M industry leader in chemicals. Launched Turf Fuel product line increasing turf revenues by $20M in 6 months. Grew ecommerce sales by 50%, increased Facebook followers from 630 to 29,000 in 2 years, managed $5M budget, and spearheaded AI-driven predictive models driving 25% increase in lead quality and $2M+ incremental pipeline revenue.
AeroVironment, Inc.
Jan 2015 — Jan 2017
Provided strategic marketing direction for a $260M leader in military/commercial drones and EV charging systems. Generated $20M in revenue in 12 months through lead generation programs. Expanded industrial charging segment by $10M, increased channel sales by 25%, and grew customer database by 300% in 6 months.
Emser Tile, LLC
Jan 2011 — Jan 2015
Built the marketing department for a $150M building materials company, contributing to revenue growth from $150M to $400M in 3 years. Set up Marketing Automation and CRM, grew customer database from 2,000 to 40,000 in 1 year, generated $30M in revenues in 2 years, and managed a $13M budget leading a team of eight.
TEAC America, Inc.
Jan 2005 — Jan 2011
Promoted to Director at the largest subsidiary of TEAC Corporation ($2B). Increased revenues by $10M annually via DVD Duplicator launch, introduced USB 2.0 External HDD resulting in $40M in Europe sales, launched Education and Broadcasting businesses adding 30% new business, and won PC World Best Product Award for External HDD line.
TEAC America, Inc.
Jan 2001 — Jan 2005
Managed marketing initiatives at TEAC America contributing to significant sales growth including new product launches and channel expansion.
SimpleTech
Jan 2000 — Jan 2001
Directed marketing for a $200M flash storage and memory company. Grew flash drive retail revenues from $0 to $20M in 6 months, launched the company's first MP3 player generating $10M in revenue and winning E-Gear Best MP3 Player award, and added $5M via MicroSD product line launch.
Samsung America
Jan 1995 — Jan 1999
Implemented marketing and sales strategies for a $20B multinational. Launched Samsung's first high-performance VHS recorder generating $10M in 6 months, developed new CRM/SaaS product line generating $20M in 3 months, won internal Best Idea Award, and increased sales by 45% via Samsung DVD player college/university introduction.