Senior Director of Content Marketing & PR
📍 San Diego, CA, USA
Marketing leader with a track record of driving revenue, scaling pipeline, and sharpening positioning for high-growth B2B tech companies. Experience spans product marketing, SEO, content, PR, and communications. Helped scale ShipBob ARR from $17M to $775M. Data-driven, with expertise in organic growth engines, conversion optimization, and AI-enabled workflows.
Salary
GBP 230,000
ShipBob
Aug 2017 — Feb 2026
As employee #30, helped scale ARR from $17M to $775M. Owned organic marketing and communications strategy across content, SEO, PR, lifecycle, social, and customer marketing. Generated 200,000+ organic leads at $8.83 CPL. Led PR for major funding rounds, international market expansion, and managed multidisciplinary teams.
Forte Research Systems (now Advarra)
Oct 2013 — Aug 2017
Owned product marketing strategy and execution for a portfolio of six clinical research SaaS solutions. Led launch of a new subsidiary, drove pipeline through multichannel campaigns, conducted market analysis, owned content strategy, and supported multiple product launches.
Goshen College
Jan 2013 — Apr 2013
Promoted the college's environmental sustainability initiatives through feature articles, website updates, on-campus events, and community proposals. Created and distributed press releases.
Java Junction
Aug 2012 — Dec 2012
Owned online and in-person marketing strategy for a local coffee shop. Drove incremental revenue through new menu items, produced weekly sales reports, and supervised a team of 12 baristas.
FreshLime Digital Marketing
May 2011 — Dec 2011
Executed multi-channel marketing programs including email, web, blog, and social. Created weekly email newsletters, managed website updates, and maintained social media operations.
BA · Business
2009 – 2013