Vice President of Global Marketing
📍 Miramar, FL
Marketing executive with 25+ years of leadership experience in SaaS, healthcare, and regulated industries, now focusing on fintech and digital currency infrastructure. Expertise in go-to-market strategy, demand generation, brand development, and integrated campaigns, with a record of scaling pipeline 42% and cutting CAC 35%.
Salary
GBP 180,000 – 250,000
Infermedica
Mar 2024 — Present
AI-powered healthcare platform serving payers, providers, and governments. Increased pipeline 42% in two quarters through integrated GTM programs. Reduced CAC 35% by optimizing SEO/SEM and retargeting campaigns. Led a 12-person global team across the U.S. and Europe, improving SDR-to-demo conversion by 21%. Drove brand visibility through executive thought leadership content, achieving 10K+ views and 200+ leads. Executed ABM campaigns for payer and government accounts.
Health Gorilla
Apr 2021 — Dec 2023
Increased SQLs 58% YoY and MQLs 46% YoY through full-funnel demand programs. Supported $50M Series C fundraising with refined messaging and investor-facing GTM strategies. Built and managed 15-person marketing and SDR team; boosted SDR-generated pipeline 36%. Launched Health Gorilla Connect, first virtual user conference with 250+ registrants. Partnered with Product and Sales to launch 3 new features and target new enterprise segments.
Teva Pharmaceuticals
Oct 2017 — Apr 2021
Directed 10-person team; launched 20+ national B2B campaigns across pharmacy channels. Implemented e-commerce UX improvements driving 18% increase in digital orders. Developed and led a go-to-market strategy boosting product adoption by 20%. Increased email engagement 27% through A/B testing and targeted content. Led annual customer summit for pharmacy partners.
Silver Airways
Aug 2014 — Oct 2017
Increased direct bookings 30% YoY through SEM and digital performance marketing campaigns. Grew share of voice 40% in Florida markets through PR and brand campaigns. Negotiated partnerships yielding over $500K in media value. Managed agency partners to deliver cohesive creative across digital, OOH, and email.
Emphasys Software
Apr 2012 — Aug 2014
Produced annual user event with 200+ registrants and $1.2M influenced pipeline. Built messaging frameworks driving 150% YoY lead growth in residential real estate. Improved demo-to-close rates by 23% through sales and marketing alignment. Led a 4-person team in executing retention and adoption campaigns using ABM strategies.
Spirit Airlines
Feb 2007 — Apr 2012
Contributed to the launch and scaling of the $9 Fare Club loyalty program. Led digital acquisition strategy across paid search, display, and email. Managed customer segmentation for 5 million+ subscribers, driving conversion and ancillary revenue. Coordinated cross-channel promotions tied to route launches and fare sales.
MS · Sports Administration
BBA · Marketing