Regional Marketing Director
📍 Seattle, USA
Marketing and growth executive with 18+ years of experience leading consumer acquisition, engagement, and retention strategies across digital, franchise, and multi-location service businesses. Proven operator with direct accountability to Presidents, CMOs, and executive leadership teams. Known for building data-driven, full-funnel consumer marketing organizations that deliver sustained top-line growth, margin discipline, and durable leadership succession.
Salary
USD 250,000 – 450,000
Apex Service Partners
Jan 2025 — Present
Served as the primary marketing executive for the Pacific Region (WA, OR, CA, HI), overseeing strategy and growth execution across 35 locations generating $300M+ in annual revenue. Elevated 5 brands into top-3 unaided consumer awareness, increased regional ROAS from 10.2 to 12.1, delivered 15%+ fixed-cost savings, and improved regional marketing eNPS through development of 7 direct reports.
Xponential Fitness
Jan 2022 — Jan 2025
Directed all business development and marketing strategies overseeing a $12.5M P&L for a digital fitness division. Architected a scalable marketing framework for 8 mobile applications, drove 200% increase in top-line revenue delivering $3.5M in net profit, developed AI-driven CRM analytics, and achieved 600% customer growth in 4 months.
AARMY – The New Standard in Fitness
Jan 2021 — Jan 2022
Orchestrated the marketing vision for a high-profile fitness startup, launching a first-of-its-kind on-demand mobile application. Amplified brand visibility by 150%, boosted in-studio utilization to 65%, increased LTV by 20%, and accelerated retail revenue by 14% through collaborations with lululemon and Net-a-Porter.
Xponential Fitness
Jan 2019 — Jan 2021
Shaped the vision for a newly established digital fitness division, establishing core brand identity and driving SEO-optimized initiatives. Grew 60K+ organic followers, slashed monthly attrition by 65%, and collaborated with studio owners to elevate studio Lifetime Value (LTV).
YPM Marketing
Jan 2018 — Jan 2019
Led SEO and digital marketing initiatives, growing revenue from $600K to $4M by expanding digital partnerships from 2 to 18 accounts. Designed web tracking and analytics infrastructure, drove 55% surge in site traffic, and established an in-house digital media buying desk increasing departmental profitability by 40%.
YPM Marketing
Jan 2015 — Jan 2018
Revamped the company's digital presence by launching transformative marketing strategies and pioneering global search and lead generation programs. Executed a comprehensive branding overhaul and scaled the referral program to deepen brand loyalty.
GigaSavvy
Jan 2014 — Dec 2014
Orchestrated integrated marketing communication strategies reinforcing brand consistency and competitive positioning. Drove a 60% increase in profit margins generating $4M in sales within 6 months and achieved 40% improvement in customer retention with 20% YoY revenue growth.
DGWB Advertising
Jan 2013 — Jan 2014
Directed digital marketing operations and ad sales for a full-service agency with $80M+ in annual bookings, overseeing $6M+ in PPC and display advertising. Reduced CPA by 60% in 2 months for a national wireless subscription site and achieved highest inbound lead volume in over 2 years.
VinSolutions
Jan 2010 — Jan 2013
Built a digital marketing team from scratch for an automotive software provider, overseeing ILM, CMS, CRM, and digital products. Forged partnerships with 100+ automotive dealerships, secured 40+ clients with $500K in new business, and launched an automated real-time lead generation program boosting inside sales productivity by 65%. Team's success led to acquisition by Cox Automotive.
RocketClicks
Jan 2009 — Jan 2010
Launched cross-channel marketing campaigns driving a 30% revenue increase, optimized a $2M PPC budget reducing CPA by 45%, and mentored 5 team members to enhance performance.