Marketing and Digital Strategy Leader | AI-Driven Growth Architect
📍 Buffalo Grove, IL
Forward-thinking marketing executive with 12+ years of experience leading digital transformation, full-funnel growth strategies, and AI-driven optimization for B2B and B2C organizations. Proven record of delivering measurable results in SEO, paid media, and integrated campaigns. Adept at managing large budgets, building teams, and driving strategic marketing programs that scale.
Salary
USD 250,000 – 275,000
Triple Shift Entertainment
Jan 2023 — Dec 2024
Approached directly by the C-suite to create, manage, and lead a new SEO and digital marketing function during a high-growth expansion period. Increased organic search traffic 677%, resulting in 3,100+ in-person visits within 6 months. Directed media planning and programmatic advertising via Simpli.fi to reach niche audiences. Unified cross-channel messaging through integrated SEO/PPC strategy and content alignment.
ISACA
Jan 2021 — Dec 2023
Initially hired as Digital Media Manager and later promoted to Web Marketing Manager to expand scope and elevate impact. Grew lead generation by 30% YoY through multi-channel paid media optimization. Overhauled SEO strategy, driving a 54% increase in organic traffic and securing 970+ high-quality backlinks. Enhanced website performance by improving page load speed by 36% and resolving 3,000+ broken links.
BrightFly Consulting
Jan 2019 — Present
Founded and lead a consultancy specializing in AI-driven SEO, paid media, and conversion optimization. Serve B2B and B2C organizations, driving measurable ROI and building scalable growth frameworks. Designed and executed full-funnel marketing strategies, boosting efficiency by 40% through AI prompt engineering. Improved conversion rates 23% across client portfolios through advanced CRO tactics. Implemented martech stack integrations with Google Analytics 360, Looker Studio, Salesforce, and Marketo.
BrandMuscle
Jan 2019 — Dec 2019
Managed enterprise-level paid media budgets and accelerated demand generation. Oversaw $150M+ in paid search and social campaigns across B2B clients. Exceeded lead generation KPIs by implementing advanced targeting and competitive analysis.
Autism Spectrum Therapies
Jan 2017 — Dec 2018
Increased monthly service hours by 200 through SEO, PPC, email, and social strategy. Surpassed acquisition goals by 13%, generating $600K in annual revenue growth.
Allstate Insurance
Jan 2015 — Dec 2017
Optimized national digital campaigns using Google Analytics, SQL, and A/B testing. Contributed to reporting, forecasting, and executive dashboards that aligned marketing with sales performance.
MBA · General Management
BS · Audio Engineering Technology