VP, Growth & Global Demand
📍 Boston, MA
Marketing leader with over 18 years of experience in digital marketing and revenue operations. Expertise in leading high-growth SaaS companies through innovative go-to-market strategies and customer-centric acquisition strategies. Proven ability to drive customer engagement and revenue growth by leveraging data-driven insights and fostering cross-functional collaboration.
Swap Commerce
Jan 2025 — Present
Advised on and implemented a customer-led growth framework, aligning GTM strategy across marketing, sales, and product to exceed Q1 pipeline targets by 15% ($1.8M goal). Redesigned growth engine and collaborated with RevOps to evolve core infrastructure including lead scoring, nurturing, attribution, and forecasting.
Fireblocks
Jan 2025 — Present
Spearheaded development of a Customer-Led Growth framework transforming demand generation strategy. Led shift to fully integrated data-informed approach. Architected next-generation Search Experience Optimization strategy. Rebuilt content marketing operations. Drove performance across paid advertising, website conversion optimization, and nurturing programs.
ComplyAdvantage
Jan 2022 — Jan 2025
Led development of marketing operations function, implementing automation tools supporting a new PLG acquisition model. Launched inbound and ABM programs resulting in 40% YoY growth and 60% increase in organic-sourced SQLs, key driver of $16M to $80M ARR growth. Implemented HubSpot and established new CRO discipline.
Dynatrace
Jan 2019 — Jan 2022
Led digital marketing center of excellence and digital acquisition programs, managing a global team of 15. Delivered digital marketing strategies accelerating the customer buying journey. Achieved IPO and 168% revenue growth over a five-year period.
Cowboy
Jan 2018 — Jan 2022
Superpedestrian
Jan 2017 — Jan 2019
Vidyard
Jan 2016 — Jan 2017
Ipswitch
Jan 2014 — Jan 2017
Iron Mountain
Jan 2009 — Jan 2014
IDG Enterprise
Jan 2006 — Jan 2009
Fox News Media
Jan 2000 — Jan 2006
Razorfish
Jan 1997 — Jan 2000
MA
? – 2005
MA
? – 2002
BS
? – 1995
BA
? – 1993