Chief Marketing Officer and Growth Leader
📍 Highlands Ranch, CO
CMO and Growth Leader with 20+ years driving revenue through consumer demand generation, performance marketing, and scalable acquisition systems across insurance, fintech, SaaS, and digital platforms. Expert in full-funnel marketing engines, paid media, lifecycle marketing, and AI-driven optimization.
DestinAI Inc.
Apr 2025 — Present
Building and scaling a consumer demand platform centered on high-intent acquisition, partner monetization, and performance-driven revenue. Developed full-funnel acquisition infrastructure including paid media strategy, conversion architecture, and post-click attribution systems. Leveraging data, automation, and AI to optimize targeting, bidding, and funnel performance.
FutureProof Technologies
Aug 2024 — Apr 2025
Owned full-funnel marketing and acquisition performance for a Series A climate-resilient insurtech platform. Led development of consumer acquisition funnel achieving form performance 24% above competitive benchmarks. Built tracking and attribution systems enabling visibility into ROAS, conversion rate, and LTV.
Transform Revenue
Sept 2022 — Apr 2025
Advised venture-backed and early-stage companies on building consumer demand generation and acquisition strategy. Designed full-funnel acquisition systems improving performance against industry benchmarks by 20–40%. Led go-to-market strategy, demand generation, and partner monetization initiatives.
Moss Corporation
Jun 2017 — Sept 2022
Generated 8-figure annual revenue through performance-driven consumer demand generation. Managed 7-figure monthly ad spend with 25–40% net profit margins. Drove 200–400% YoY revenue growth. Selected by Google for early access to AI-driven bidding and secured multimillion-dollar strategic partnerships.
This or That Media
Jun 2011 — May 2017
Drove eight-figure annual revenue growth leading B2B and B2C marketing organizations with a 12-person team. Oversaw 7-figure monthly ad spend delivering 30–50% net returns. Scaled internal demand generation from zero to 60K–100K monthly high-intent consumers.
Evolve Marketing
Jan 2004 — Jun 2011
Built and scaled a digital marketing company from inception to $10M+ in annual revenue within two years. Generated over one million high-intent consumers across multiple verticals. Negotiated partnerships totaling $35M+ in contracted value; assets acquired in 2011.
iHomeowners
Jan 2002 — Dec 2003
Scaled affiliate program to Top 3 on Commission Junction. Increased lead volume by 970% YoY, generating 100,000+ qualified consumers per month. Led conversion rate optimization across web and landing pages.
Swarovski
Jan 2000 — Jan 2002
Drove 179% YoY revenue growth through targeted promotions, branding, and customer engagement. Led integrated marketing campaigns across digital and offline channels. Presented strategic initiatives to executive leadership and international boards in Zurich and Innsbruck.
Sony Pictures Entertainment
Jan 1996 — Dec 1999
Spearheaded development of an early online loyalty and incentive platform (Mystery Shopper Program). Scaled program participation to over 350% YoY growth across North America. Expanded digital reach by over 800% YoY through integrated marketing initiatives.
BS · Business Administration
1985 – 1989