Vice President of Marketing / CMO / Marketing Executive
📍 Addison, IL
Growth-focused marketing executive (CMO/VP/Director) with 20+ years driving results for healthcare, insurance, employee benefits, and SaaS companies. Led GTM strategy, demand generation, and revenue growth for PE-backed organizations, delivering double-digit ARR and utilization gains. Deep expertise in CRM (Salesforce, HubSpot), marketing automation, and generative AI.
Salary
GBP 150,000
Frontier Direct Care
Jan 2025 — Jan 2026
Owned B2B and B2B2C marketing strategy for a PE-backed direct primary care provider targeting brokers/employers. Led Marketing, Member Services, and Account Management. Built a demand generation engine with strategic hires and increased member engagement by 25% using persona-driven messaging.
Renalogic
May 2023 — Jan 2025
Led strategic marketing, brand, demand generation, inbound, sales enablement, and content for a PE-backed kidney-care company. Built HubSpot- and Zoho-based demand gen infrastructure driving 24% ARR growth in 2023 and 22% in 2024. Increased MQL-to-SQL conversion by 30% and reduced sales cycle by 15%.
First Stop Health
Jan 2019 — Apr 2023
Built marketing department from 1 to 7 employees. Integrated HubSpot and Salesforce driving ARR growth of 33% in 2021 (to $19M) and 36% in 2022 (to $26M). Increased member utilization by 20%. Launched primary care and mental health services. Contributed to Inc. 5000 recognition (2019–2022).
Guaranteed Rate
Jul 2018 — Jan 2019
Led a 12-person marketing team supporting loan officers nationwide. Standardized campaigns and tools for top-producing loan officers, driving a 15% increase in lead volume.
Flexible Benefit Service Corporation
Jul 2004 — Mar 2018
Helped grow revenue from $5M to $80M ARR over 13+ years. Built demand generation pipeline that increased qualified leads by 50%. Launched new SaaS platform achieving 98% client retention and 30% pipeline growth. Took on dual sales and marketing leadership for SaaS technology.
Trustmark Insurance Company
Jul 2001 — Oct 2003
NVS Marketing
Feb 2000 — Jul 2001
Henry Technologies
Nov 1998 — Feb 2000
UnitedHealthcare
Aug 1997 — Nov 1998
Prudential Healthcare
Jan 1996 — Aug 1997
MS · Journalism, Media & Integrated MarCom
BA · Marketing