Head of Marketing
📍 Arlington, MA, USA
Results-driven B2B marketing leader with 20+ years of experience building high-impact marketing programs globally for fintech, payments, AI-robotics, SaaS, IoT, and emerging technology companies. Expert at translating complex technical innovations into compelling go-to-market strategies for enterprise buyers.
Dispelix
Feb 2022 — Sept 2023
Managed all B2B marketing and branding for an augmented reality waveguide designer targeting global enterprise clients across automotive, aerospace, and defense sectors. Coordinated international tradeshow presence and oversaw design agencies, digital media vendors, and PR firms.
UrsaLeo
May 2021 — Dec 2021
Developed and executed a six-month go-to-market marketing plan for an augmented reality digital twin Industrial IoT platform. Created marketing collateral and managed website content, social media presence, and Google Analytics performance reporting.
Brain Corporation
Nov 2020 — May 2021
Generated B2B brand awareness and qualified leads for global audiences across the USA and Latin America for an AI-based autonomous robotics platform. Created and managed email marketing campaigns, paid media strategies, and targeted advertising on Google Ads and LinkedIn Campaign Manager.
Almond FinTech
Jan 2020 — Present
Built complete marketing function from zero as sole marketing leader for an AI-powered cross-border payments platform. Owned all strategic positioning and messaging, executed integrated event marketing at tier-1 fintech conferences, directed content marketing and sales enablement, repositioned company messaging resulting in a 40% increase in qualified leads, and partnered with CEO and C-suite to align marketing with revenue goals.
Progress Software
Aug 2019 — Sept 2020
Maximized brand visibility and pipeline contribution through account-based marketing, industry events, press releases, webinars, and nurture campaign programs. Collaborated cross-functionally with product, sales, and external agencies.
The Cooperative Bank
Jun 2018 — Jul 2019
Transitioned full marketing operations from external agency to in-house management. Owned all marketing activities including brand awareness, lead generation, and go-to-market strategy for new product launches targeting consumer and small business segments.
BFA · Fine Arts