VP, Global Integrated Marketing
📍 Houston, TX
Global Marketing & Growth Executive with 15+ years driving revenue across consumer, retail, and enterprise brands. Expert in building brand-to-demand engines connecting storytelling, performance marketing, and customer experience. Currently VP of Global Integrated Marketing at Dell Technologies and Founder of Callie Out Brands.
Salary
USD 190,000 – 250,000
Dell Technologies
Aug 2024 — Present
Lead enterprise-wide integrated marketing strategy across global consumer and commercial portfolios. Direct 30-person global team and multi-agency ecosystem spanning NA, EMEA, and APJ. Architect unified global brand-to-demand framework. Spearheaded Agile transformation reducing campaign launch timelines by 20% and improving planning efficiency by 30%.
Dell Technologies, Global Marketing
Nov 2021 — Aug 2024
Led global brand and campaign umbrella strategy aligning regional markets under unified positioning. Drove +20% YoY growth across major promotional periods. Secured multi-million-dollar co-op and MDF funding from Microsoft and Intel. Owned global media planning strategy across digital, social, programmatic, and retail media.
Dell Technologies
Jul 2019 — Nov 2021
Owned strategy and execution for North America promotional calendar driving hundreds of millions in annual revenue. Improved customer journey simplification, increasing conversion rates. Drove cross-functional alignment across Sales, Merchandising, Online, Finance, and Marketing.
Callie Out Brands
Jan 2018 — Present
Partner with founders and executive teams on brand positioning, messaging architecture, and go-to-market strategy. Serve as Fractional CMO for select clients. Lead brand audits and strategic sprints. Built Callie Out Brands into a distinct brand platform and consulting business.
Kendra Scott
Mar 2017 — Jul 2019
Led national brand strategy across eCommerce and 100+ retail stores during growth phase surpassing $500M+ in annual revenue. Developed integrated brand campaigns and secured high-impact brand partnerships. Built and scaled corporate marketing and partnerships team.
Creative Artists Agency (CAA)
Jul 2014 — Mar 2017
Built and managed personal brand architectures for 30+ high-profile talent. Developed integrated brand campaigns across entertainment, music, consumer, sports, and philanthropic sectors. Negotiated multi-brand partnerships and advised clients on long-term brand equity strategy.
Bachelor · Journalism
? – 2014