VP | Head of Marketing | Product Marketing & GTM Leader | Enterprise SaaS
📍 Austin, Texas
Performance-driven enterprise SaaS marketing and go-to-market leader with 20+ years building and scaling high-growth technology companies. Specializes in leveraging data, automation, and AI to accelerate positioning, drive predictable pipeline, and translate complex platforms into clear market categories. Trusted partner to CEOs, private equity sponsors, and product leaders in growth-stage and transformation environments.
Campfire Interactive
Jun 2025 — Apr 2026
Recruited as Campfire's first Head of Marketing to build the entire go-to-market function across product marketing, demand acquisition, brand and ABM. Repositioned the platform as 'Profitability AI', launching new brand, messaging architecture, and web presence. Established revenue-aligned pipeline engine supporting enterprise deals with Tier-1 and Tier-2 automotive and manufacturing suppliers. Strategic partner to CEO and leadership during platform expansion and acquisition integration.
Fuel Cycle
Oct 2022 — Jun 2025
Led strategic go-to-market execution and positioning for a next-generation market research platform, supporting expansion toward $50M+ ARR. Delivered 214% YoY revenue growth, with marketing contributing 88% of total revenue targets in the first full year. Exceeded new-business pipeline goals by 111%, driving 184% YoY pipeline growth. Rearchitected the executive marketing function, defining vision, operating model, and product marketing framework.
DryvIQ
Jan 2018 — Oct 2022
Hired to drive aggressive growth and establish category leadership in data observability. Led corporate rebrand from SkySync to DRYVIQ, redefining market narrative, positioning, and GTM strategy. Built and scaled end-to-end marketing and demand execution. Delivered 6x marketing ROI, 176% of pipeline targets, and 112% of revenue goals, while expanding analyst coverage and market visibility.
Covisint
Jan 2010 — Oct 2017
Led global marketing and product marketing teams supporting enterprise IoT and identity platforms. Drove ARR growth from $10M to $115M+ through strategic positioning, sales enablement, ABM, and partner programs. Played senior leadership role supporting IPO (2013) and acquisition by OpenText. Led analyst relations, market narrative, and executive messaging.
Covisint
Jan 2005 — Jan 2010
Director of Product & Corporate Marketing at Covisint, supporting enterprise IoT and identity platform growth across supply chains, OEM ecosystems, healthcare, oil & gas, and CPG industries.
Marketing & Psychology