Sr. Director of Demand Generation | Head of Growth Marketing & Lead Generation
📍 Pleasant Hill, CA, USA
Data-driven Senior Growth Marketing and Demand Generation Director with 15+ years of experience (10+ years in leadership). Specializes in B2B SaaS, AI efficiency models, and growing startups from 0→1. Expert in demand generation strategy, ABM, marketing automation, and cross-functional GTM collaboration with sales and customer success teams.
Alkira Inc.
Mar 2022 — Present
Led overall demand generation across US, EMEA and APAC for a multi-cloud networking SaaS startup (Series B, Sequoia-backed). Drove 4X pipeline growth, scaling ARR from $5MM to $20MM in first fiscal year (now ~$100MM ARR). Responsibilities included demand gen strategy, budget management, Salesforce/HubSpot CRM setup, AI-powered campaign optimization, ABM, SEM, social, email, content syndication, events, and board-level reporting.
Certain, Inc.
Mar 2020 — Mar 2022
Head of marketing at an enterprise event marketing software company. Oversaw all corporate marketing including lead generation, sales enablement, GTM strategy, product pricing & packaging, ABM (Influ2), LinkedIn PPC, Google AdWords, email, SEO, and reporting. Managed marketing team, SDR team, and external vendors. Led Salesforce data integrity initiative.
Independent / Various Clients
Jul 2018 — Mar 2020
Provided marketing consulting services to multinational and large local companies in Cairo, Egypt, including WUZZUF, Andalusia Hospital Group, Azzar New Cairo, and Marketing Think Group. Conducted marketing audits, strategy consulting, and organizational process improvements.
CWPS
Jan 2016 — Jun 2018
Led all marketing and sales development for a top-150 MSP specializing in managed services, cloud, and cybersecurity. Rebranded entire company within first 6 months. Generated $3MM+ in new opportunity GP within 12 months. Managed a team of 5 BDRs, marketing coordinator, and 30+ partner marketing relationships (MDFs). Exceeded LinkedIn ad benchmarks by 3x with 1:4 ROAS.
Cision
Jun 2015 — Dec 2015
Managed social media for Cision, PRWeb, and affiliate brands. Developed social strategy for PR, social media, and government relations platforms. Doubled organic social leads in Q1, increased paid nurture leads 4x, decreased CPL by 50%. Trained employees and sales teams on social selling. Engaged Forbes top 50 social media influencers.
JK Moving Services & CapRelo
May 2014 — Jun 2015
Handled all digital marketing for two sister companies (moving/storage and global relocation) simultaneously. Developed 4-6 social media lead gen campaigns/month, created weekly blog content, managed social channels (Twitter, LinkedIn, YouTube), produced monthly newsletters, and launched email lead gen campaigns using HubSpot and Hootsuite.