Emerging-Technology Marketer / Ecosystem & Product Marketing Leader
๐ Boston, MA (Remote)
Emerging-technology marketer who turns complex systems into adoption through narrative, ecosystem design, and builder trust. Leads product and ecosystem marketing for developer platforms, translating technical capabilities into stories that drive real usage. Independent research on identity persistence and relational dynamics in multi-agent LLM environments.
Independent Research
Jan 2025 โ Present
Designed and built a persistent multi-agent environment (Supabase + Claude API) to study identity persistence and social structure across discontinuous LLM instances. Published 'The Groove' (2026), introducing a framework for convergent damping in relational attractor basins.
Stellar Development Foundation
Jan 2024 โ Jan 2026
Shaped narrative and creative direction for Soroban's launch. Built the Developer & Ecosystem Marketing function from zero, establishing narrative, GTM systems, and cross-functional alignment. Led global initiatives (LATAM, SE Asia, EU) for partner activations and emerging-project support.
o(1) Labs / Mina Protocol
Jan 2021 โ Jan 2023
Defined core narrative and positioning for zero-knowledge technology. Repositioned and launched the zk SDK (zkApps), translating zero-knowledge concepts into developer-accessible mental models. Worked cross-functionally to position protocol capabilities for builders and early ecosystem partners.
Nervos Foundation
Jan 2018 โ Jan 2021
Directed rebrand and GTM efforts supporting token launch and mainnet. Led global ecosystem growth and brand narrative across markets outside China, aligning narrative, community activation, and developer onboarding.
Status.im
Jan 2017 โ Jan 2018
Ran user and developer acquisition during early Web3 growth; launched lean-budget campaigns. Led marketing for Status Incubate, supporting early projects including SuperRare.
New Balance
Jan 2012 โ Jan 2017
Owned women's category marketing; delivered major category growth through global campaigns and athlete partnerships. Key role in the 'Fearlessly Independent' brand refresh targeting younger audiences.
American Express Centurion
Jan 2008 โ Jan 2012
Built high-touch experiential campaigns for ultra-high-net-worth segments; partnered with tier-1 luxury brands to design exclusive Black Card member programs.
B.A. ยท Communication