Duane Zoscin

Demand Generation & Performance Marketing Leader

📍 Quakertown, PA

🟢Aping In

Executive-level growth leader with 15+ years driving demand generation and revenue scaling across B2B SaaS, MarTech, and digital marketplaces. Scaled revenue from $200K to $2.2M/month, managed $1M–$1.2M monthly acquisition budgets, and improved CAC, ROAS, and LTV:CAC efficiency. Led cross-functional teams across Marketing, Sales, Product, and RevOps.

Work Preferences

Salary

USD 120,000 – 250,000

Skills

Performance Marketing10/10

Demand Generation10/10

Programmatic Advertising9/10

CAC / LTV / ROAS Optimization9/10

SEM9/10

Team Leadership (9/10)Affiliate Marketing (9/10)MQL/SQL Funnel Management (9/10)Budget Management ($1M+/month) (9/10)Paid Social (9/10)Vendor & Agency Management (8/10)Analytics & Attribution (GA4, Looker, Tableau) (8/10)CRM (Salesforce) (8/10)GTM Strategy (8/10)Marketing Automation (HubSpot, Marketo) (8/10)RevOps Alignment (8/10)A/B Testing & CRO (8/10)SQL (7/10)AI-Based Marketing Solutions (7/10)SEO (7/10)

Work Experience

Fractional Director of Demand Generation / Performance Marketing Lead

Self-Employed

Oct 2023 — Present

Lead demand generation strategy for B2B and B2C clients, improving CAC efficiency and pipeline quality across multiple verticals. Manage paid acquisition across SEM, paid social, retargeting, and programmatic channels with full-funnel optimization. Build attribution models, dashboards (GA4, Looker/Tableau), and KPI frameworks. Align Marketing, Sales, and RevOps to improve MQL→SQL conversion and revenue predictability. Operationalize AI-based solutions for amplified productivity.

Vice President, User Acquisition & Digital Growth

Lensa Inc.

Sept 2017 — Sept 2023

Owned and optimized $1M–$1.2M monthly acquisition budget across SEM, paid social, programmatic, display, and affiliate. Scaled revenue from $200K to $2.2M/month (+1000%+ growth). Built and scaled affiliate channel contributing 25%+ of total company revenue. Led and developed high-performing acquisition and media teams (6–12+ members).

Director, Customer Acquisition & Demand Generation

Nexxt (Beyond.com)

Aug 2012 — Jul 2017

Managed ~$1M/month in paid acquisition across SEM, display, affiliate, and programmatic channels. Built affiliate program to 20% of total revenue. Improved CPA and conversion rates through structured testing, segmentation, and bid optimization. Supported revenue growth from $10MM to ~$22MM in 4 years.

Director of Marketing (Demand Generation & Product Marketing)

INetU

Jan 2010 — Jan 2012

Led B2B demand generation for enterprise hosting solutions. Grew ARR from $10M to $30M (3x growth). Managed integrated campaigns across SEO, SEM, content, email, PR, and paid media. Implemented Salesforce + Marketo automation improving lead routing, attribution, and nurture performance.

Director of Marketing

The Strata Companies

Jan 2005 — Jan 2009

Led multi-channel demand generation targeting enterprise SaaS buyers, supporting pipeline and revenue growth. Managed campaigns across email, digital, and events with performance tracking tied to revenue outcomes. Oversaw vendor management, reporting, and campaign execution across channels.