Marketing & Growth Executive | Engineer-Turned-Brand Builder
Engineer turned marketing and growth specialist with experience building brands and revenue engines across AI, SaaS, Web3, Tech and EdTech. Track record: $2B+ in influenced client revenue | $250M marketplace revenue at SuperRare | Forbes Top 50 Blockchain Companies 2023. Core strengths: Growth strategy, brand building, go-to-market, team leadership, marketing infrastructure, product-led growth, performance marketing, analytics & attribution.
CambriLearn
Mar 2025 — Present
Leading marketing for one of the fastest-growing global EdTech platforms, serving homeschool and online learning families across multiple continents. Architecting the next phase of growth: building brand, team, and marketing infrastructure for international scaling. Organic and Paid Strategy rebuild including detailed attribution and data modelling. Full ownership of marketing P&L spanning brand strategy, performance, lifecycle, and partnerships.
Sotheby's
Jun 2023 — Jan 2025
Established Sotheby's presence in blockchain and digital art space. Drove 50% increase in digital engagement and 40% growth in brand recognition among digital-native collectors. Directed five cross-functional teams, improving campaign efficiency by 35%. Contributed to 20% growth in new digital revenue streams. Recognition: Forbes Top 50 Blockchain Companies 2023.
SuperRare Labs
Jan 2021 — Jan 2023
Built and scaled growth function for the leading curated NFT art marketplace. Spearheaded product-led growth strategy generating $250M in marketplace revenue within 2 years. Led launch of $RARE Token and SuperRare DAO. Built end-to-end attribution framework improving ROI by 40%. Implemented HubSpot solution reducing costs by 20% while increasing growth effectiveness by 60%.
Bayport Financial Services
Oct 2014 — Jun 2019
Dual-hat role leading technology infrastructure and digital transformation for pan-African financial services group. Pioneered digital-first transformation resulting in 10% market share growth. Unified IT, digital marketing, and product development across 4 departments, driving 15% increase in market competitiveness. Managed 7 critical system migrations, improving service delivery by 25%.
Wriize (Growth Consultancy)
Sept 2014 — Mar 2025
Strategic growth consultancy advising startups and scale-ups on brand positioning, go-to-market strategy, and building high-performance marketing functions. Clients included Pred, Logo Diffusion, AVA Foundation, Sherlock Protocol, CyberBrokers, Kokomo Games, Hike, Liteflow, and Unspendable Labs.
Wunderman Thompson
Nov 2011 — Sept 2014
Recruited to establish and lead dotJWT, the digital agency network arm for JWT across Africa. Built operation from scratch. Served Fortune 500 clients including Unilever, Diageo, Avis, Nestlé, Bayer, Johnson & Johnson, Old Mutual. Delivered campaigns driving 35% conversion improvements and $10M incremental client revenue. Awards: W3 Gold, 2x W3 Silver, Bookmark Awards, Technology Top 100.
Avis Budget Group
Jan 2010 — Jan 2011
Built Southern Africa e-commerce; first-to-market partnerships with Meta & Google; drove 23% of group revenue via digital in under 2 years.
Joe Public United
Jan 2009 — Jan 2010
Established integrated digital marketing capabilities, processes, and team structure.
iLogic Digital Agency
Jan 2005 — Jan 2009
Co-founded and scaled to $10M annual revenue in 4 years; 30% client market share growth; 50% higher campaign ROI.
Game Theory
2022 – 2022
MPhil · Management
2020 – 2023
MSc · Computer Science
2015 – 2018
Postgraduate Diploma · Marketing
2011 – 2013