Performance Marketing Lead | Paid Search Strategist | Growth & Measurement
📍 Chicago, IL
Performance marketing leader with 8+ years of experience translating business goals into scalable acquisition strategy across agency, freelance, and in-house roles. Background spans paid media, measurement, and go-to-market planning, with a focus on improving efficiency, clarifying performance, and aligning teams around measurable impact.
Salary
USD 100,000 – 150,000
webAI
Jan 2026 — Mar 2026
Built performance marketing measurement and analytics foundation for an emerging Series B AI company. Delivered 56% brand search lift, 400%+ growth in qualified site visitors QoQ, 47% cost efficiency increase, 102K+ video views, and led paid event promotion for webAI's SXSW presence supporting 318 attendees.
Dentsu
May 2022 — Jan 2026
Managed large-scale paid search strategy across retail and eCommerce accounts. Managed up to $4.5M+ in weekly ad spend across Google, Microsoft, and YouTube Ads. Helped drive 4 consecutive years of revenue growth and contributed to agency's 2024 MediaPost Partner of the Year award.
Laughlin Constable
Apr 2018 — Oct 2019
Hired as 2nd paid search practitioner at a mid-sized advertising agency, managing paid search across 20+ clients. Improved primary conversion KPIs by 89% YoY for an automotive client and increased fitness franchise signups by 54% YoY while lowering CPC by 60%.
Freelance Consultant
Dec 2017 — May 2022
Contracted at several small agencies focused on lead generation and revenue growth. Generated $500k+ in new patient revenue, reduced average CAC by 25% across 45+ B2C Google Ads audits, and cut manual reporting work by 40%.
BA · Spanish