Growth Marketing Manager | Web3 & Fintech
📍 Belgrade, Serbia
Results-driven Growth Marketing Manager with 5+ years scaling crypto and fintech products across CEX/DEX platforms, DeFi ecosystems, and trading communities. Proven track record owning commercial KPIs including deposit targets, merchant onboarding, and verified user acquisition. Deep expertise in crypto-native community building, Trading volume affiliate management, PPC execution, and end-to-end GTM strategy.
Salary
GBP 20,000 – 50,000
Ondo Finance
Feb 2025 — Jun 2025
Part of content leadership team that scaled Ondo's community to 150K+ X/Twitter followers and 20K+ verified Discord members. Executed co-marketing campaigns with L1 ecosystems and DeFi partners. Created high-impact content campaigns focused on RWA and on-chain liquidity narrative; produced UGC videos simplifying complex DeFi concepts.
Terafarm Korea — Trading Volume Division
Sept 2023 — Present
Spearhead BD partnerships to drive CEX and DEX trading volume, managing daily and weekly commercial volume targets across BTC, ETH, and major altcoin pairs. Coordinate Korean and international trader KOLs for partner exchanges (Upbit, Trubit). Designed growth campaigns, onboarded high-volume traders and liquidity providers, monitored order flow and arbitrage opportunities, and ensured compliance with exchange rules.
Bybit Africa
Jul 2023 — Apr 2024
Built and managed Bybit Africa P2P trader community across Nigeria, Ghana, and Kenya via WhatsApp, Telegram, and Twitter. Launched trading campaigns and educational series boosting active users by 25% in 3 months. Drove P2P merchant onboarding and managed KOL outreach. Organized regional campaigns including Bybit Africa P2P Lagos Tour (2023) and Bybit Campus Crypto Tour.
Onboard.xyz (Nestcoin)
Feb 2022 — Oct 2022
Drove strategic partnerships with Layer-1 chains, exchanges, and DeFi protocols, leading to a 30% increase in OTC revenue. Onboarded 400+ merchants to Onboard.xyz achieving 120% of monthly sales targets. Managed growth analytics, set up Google Tag Manager, and ran PPC campaigns across Google, Twitter, Facebook, and Instagram.
Patricia
Feb 2022 — Oct 2022
Managed all copywriting, social media strategy, and PPC campaigns for a crypto fintech product. Wrote weekly scripts for 'Learn' YouTube series, created UX copy for PWA and Native App, wrote TVC scripts, radio jingles, OOH copy, and landing page wireframes.
DigiNation
Nov 2021 — Jun 2022
Closed 15 NFT project partnerships generating $120K in deal revenue through strategic B2B pipelines. Executed digital strategy for crypto and Web3 gaming clients utilizing content marketing and influencers to launch creator grant and NFT projects.
Bento Africa
Feb 2020 — Oct 2021
Ran all PPC ads across LinkedIn, Instagram, and Facebook. Performed conversion rate optimisation, set up marketing automation for leads, created social media calendars, newsletters, and landing page wireframes.
Sodigify (Digital Marketing Agency)
May 2019 — Apr 2020
Launched products through content marketing, video assets, and referrals. Grew social media pages from 0 to 500 followers in 2 months using FOMO-driven strategy. Built a 208-person waitlist for Channel Africa in month 1. Performed on-page SEO, UX writing, and created sales decks.
MA · Cultural Policy & Management Studies
2023 – 2024
Nanodegree · Digital Marketing
2021 – 2022
MA · Communications & Media Studies
2020 – 2022